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Too Soon: Holiday Music On the Station Formerly Known as The Beat

By Annie Zaleski in News, Too Soon, WTF

Monday, Nov. 2 2009 @ 1:11PM

http://commons.wikimedia.org/wiki/File:Xmas_tree.svg

Well, at least the 24-7 Christmas music didn't start in St. Louis this year until November 1. (Last year, if you remember, it started on October 10, after Movin' 101.1 prepared to flip to sports talk from upbeat music.) But yes, after hip-hop stalwart The Beat (100.3 FM) announced on Friday that it was switching formats, the constant holiday music began in earnest yesterday. Heck, the Halloween candy is still on sale, and we already can't escape good cheer and holiday schmaltz. Sure, nothing compares to hearing the Pogues' "Fairytale of New York," Wham!'s "Last Christmas" and Waitresses' "Christmas Wrapping" for the first time in a season -- but will they grow stale ~~by December 22~~ when the holiday season really kicks into high gear?

Tags: 100.3, 24-7, christmas songs, constant tunes, holday music, radio, st. louis, the beat, the pogues

Too Soon: Christmas Music on Moving' 101.1 FM

By Annie Zaleski in Too Soon

Friday, Oct. 10 2008 @ 3:00PM

(Welcome to "Too Soon," an occasional feature pointing out wince-worthy, bizarre or otherwise oddball events related to music in the Lou.)

Dear Movin' 101.1,

I know that you're switching formats and all at the end of the year, so you're in a lame duck situation and really have nothing to lose. But there is absolutely no reason why you should be playing Christmas music on October 10. It is still warm and sunny outside; I don't want to hear Wham!'s "Last Christmas" right now, an occurrence which happened last night when I was driving home. It's not cute or renegade to beat every station in town to playing the holiday tunes; it's just sort of dumb.

Love,
A Holiday Music Fan, But Only When It's After Thanksgiving