Circulation Seesaws at the St. Louis Post-Dispatch

The local daily is losing weekday subscribers but gaining Sunday takers of the paper, according to figures released yesterday by the Audit Bureau of Circulations. For the six months ending September 30, weekday circulation at the Post-Dispatch declined 9.1 percent, to 240,796. Sunday subscriptions registered a slight increase -- 0.8 percent -- going up to 423,588.

The Post didn't fare as badly as some other dailies around the country. The Boston Globe, Philadelphia Inquirer, Detroit News and Houston Chronicle, among others, lost 10 percent or more subscribers according to the Audit Bureau. The Post was also one of only two major papers to gain in Sunday circulation.

-Kristen Hinman


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