KWMU (90.7) Thrives After Firing of Longtime General Manager Patty Wente
Local NPR affiliate KWMU (90.7 FM) hit another milestone yesterday when Arbitron released its Fall 2008 ratings book. The station reached a record number of listeners between October and December of last year, according to the media audit, with 196,900 people tuning in each week. The listenership earned KWMU a 3.9 percent market share in St. Louis.
The record audience is the second breakthrough the station has earned since the firing of the general manager Patty Wente shortly after a May 2008 RFT cover story revealed fiscal improprieties and allegations of mismanagement at the station. In October the station also reported its best-ever pledge drive, raising $382,000.
In related news, this week marks the arrival of KWMU's new general manager, Tim Eby, who comes to the station from WOSU Public Media in Columbus, Ohio.
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