Anheuser-Busch Dethroned After 10 Straight Years With Best Super Bowl Commercial

By Chad Garrison Mon., Feb. 2 2009 at 4:10 PM

Categories: Bidness, Follow That Story

Hey little buddy. We got some catching up to do.

The results are in for USA Today's annual Super Bowl Ad Meter ratings, and for the first time in a decade the winner isn't Anheuser-Busch (or AB InBev, as we affectionately refer to it today).

Also for the first-time ever the best commercial wasn't created by an advertising company. This year's top spot went to a pair of unemployed brothers from Indiana who won a contest to create an ad for Doritos. The advertisement, in which office workers use a crystal ball to ask for wishes, scored an 8.46 on the Ad Meter. Anheuser-Busch placed second and third on the ad index with a pair of their Clydesdale commercials (above).

The Bud Light ad with Conan O'Brien, meanwhile, ranked in the top 20 with a 7.25 Ad Meter rating, proving once and for all that the viewers who rank these commercials are complete idiots. No offense, Conan ol' Bud, but that commercial was just terrible. I rank it dead last.