Like Busch Stadium Only Cheese-Burgerier
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| Buffett: A cheeseburger in a paradise |
If concluded, the stadium would be the second major professional sports venue -- after Busch Stadium -- to name itself after an A-B product.
The St. Louis brewer (via Belgium) is planning to call the facility Landshark Stadium in a nod to its Landshark Lager, a brand licensed under singer Jimmy Buffett's Margaritaville empire.
The deal -- for 2010 and apparently just for one year -- would boost the brand's name recognition in a year Miami plays host to the Super Bowl.
And -- get this -- Buffett is planning to pay for the deal by hosting two shows at the stadium, with proceeds going toward the naming rights.
My question though is this: Will you actually be able to purchase a Landshark Lager at Landshark Stadium?
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