Love It or Hate It, Cardinals "Six is a Serious Number" Promo is a Serious Ear Worm
I tend to think of this definition several times a day, especially when listening to or watching a Cardinals game. Why? Because try as I might, I just can't get that song "Six Is a Serious Number" out of of my head.
If somehow you have no idea what I'm talking about, the song is part of a Mobil gas station promotion wherein if the Cardinals score six or more runs everyone gets 25 cent fountain drinks or coffee the next day at the company's On the Run convenience stores.
Mobil seems to run the advertisement about 100 times per game (though perhaps it just feels that way). It also receives frequent plugs from Cardinals broadcasters Mike Shannon and John Rooney.
Yes, the song (a faux rap obviously modeled after SNL's incredibly popular "Dick in a Box" gag) is certainly catchy -- infectious even. But does "Six Is a Serious Number" qualify as one of the great sports-marketing promos of all time? That's what blogger J. Carnage over at insidestl.com seems to suggest.