St. Louis Designers Mix Vintage Hot Rods and High-End Man-Fashion
It must also be said that the most lingering image of an attempt to mix hot-rod fashion and high-fashion -- in some minds, at least -- comes from an episode of the cult TV series Freaks and Geeks in which one of the geeks, in an attempt to be cool, shows up at school in a "Parisian Nightsuit" that appears to take its inspiration more from an auto-repair shop than from France. It does not go over well.
Nonetheless, Charlie Smith and Jon Maurice, two St. Louis admen-turned-designers, have launched a new fashion line, TRIM, which is, in Maurice's words, "a premium menswear line with contemporary cut and style inspired by iconic American cars."
That means that you would not actually wear one of TRIM's $55 T-shirts to work on your car.
"You don't have to own a hot rod to appreciate our clothes," Maurice says. "You just have to wish you did." (Maurice does, in fact, own a hot rod, a '64 Impala Supersport in tuxedo black, which he says he fixed up himself.)
TRIM's line features the aforementioned T-shirts and belt buckles and also jackets, jeans, button-down shirts, trucker hats and messenger bags. The gimmick is that they are all trimmed (geddit?) with upholstery and hood liners from vintage cars. The current collection features the '32 Ford, '57 Chevy and '69 Camaro in powder blue, matador red and madrid yellow (all, Maurice notes, vintage colors).
"The '57 Chevy had this amazing cloud pattern," Maurce says. "It doesn't just look cool, the fabric tells a story."