Will Statue Synonymous with Rejection Help Sell Cars?
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| Back off! I'm just here for the trophy. |
Even after the incredibly popular "Cash for Clunkers" incentive in August, sales of new cars this year are trailing last year's numbers by 11 percent.
As such, auto dealers are trying anything and everything to get customers into the showroom. We're just not so sure that the following is the right, um, sales vehicle for the job.
Today the public is invited to visit Auffenberg Nissan in O'Fallon, Illinois, where they can get their picture taken with the Heisman Trophy.
That's right, the award given each year to the best college football player in America will be on display from 3 p.m. 8:30 p.m. at the dealership.
Question is, though, will it sell cars or encourage visitors to the dealership to emulate the statue and give Auffenberg's salespeople the ol' stiff-arm (a.k.a. "The Heisman")?
For the economy's sake, let's hope it's the former.
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