City Museum's New Box-A-Robot Toy: PR Fail, or Best Marketing Ever?
Seen the rotating ad for the new robot thingie?
Now here's a timely question: Having been rolled out roughly two weeks ago, right about the moment that City Museum and its founder Bob Cassilly were settling a lawsuit in which a brain-damaged Kansas kid demanded damages for a head injury sustained at the museum, would you say Cassilly's latest "adult toy" (and we mean that in the least sexual way possible) is a) a really good idea b) a really great idea c) or truly awesome marketing?
|Courtesy of City Museum|
|The Rock Em Sock Em Robotos. No risk of head injuries here.|
Erwin says that in their prior life, the metallic robots were promotional items toted to bars by Bacardi. The museum acquired them about a year ago and recently set them up. "They've been a huge hit," says Erwin. "The first day we put them out there was maybe an hour-long line to get in there for three rounds."
And the timing, as far as the lawsuit is concerned? Pure coincidence. As Erwin puts it, "There'll always be lawsuits, anywhere."
Gonna go with c) truly awesome marketing.