Historic Magazine Changes Name, Beaver Has Different Connotation These Days
It wasn't the vegetarians who complained. It was those who objected to the headline of the article: "Eat More Beaver".
As unfortunate as that was, worse is news this week that Canada's second-oldest magazine, The Beaver, is changing its name. The publication was founded in 1920 to honor the nation's historic fur trade, but today the term "beaver" has taken on a new meaning says publisher Deborah Morrison.
"The Beaver was an impediment online," Morrison told the AFP. "Nearly a century ago, it probably seemed the perfect name for a magazine about the fur trade and Canada's northwest frontier. There was only one interpretation for the word then."The magazine has re-launched calling itself, Canada's History -- a name, no doubt, that will make it easier for readers to take it into the restroom without receiving glares.