Media

R.I.P. Steve Mizerany; "Decent Boy" Gave St. Louis Deliciously Awful Commercials

By Chad Garrison Mon., Apr. 18 2011 at 9:03 AM
Categories: Bidness, Community, Media
Thumbnail image for steve mizerany.jpg
stlmedia.net
Mizerany and his business partner called themselves the "Decent Boys."
​Our condolences to the Mizerany clan on the passing of their family patriarch. Steve Mizerany, 87, passed away Friday of pneumonia. 

Those who lived in St. Louis in the 1970s and '80s are no doubt familiar with Mizerany. The whacky commercials he and his business partner Joe Farhatt made for their south-city appliance store, New Deal, were local legend.

Sadly, we couldn't find any of the company's old advertisements online. However, the clip below provides testament to Mizerany's stature as a local pitchman. In this commercial, Mizerany guest stars in an advertisement for another off-beat retailer, Becky "Queen of Carpet and Tile" Rothman.



Tags:

Becky Rothman, Decent Boys, Joe Farhatt, New Deal
Email to Friend
Print Article

We Recommend

My Voice Nation Help
1 comments
  Livefyre
Sort: Newest | Oldest
Andycrossett
Andycrossett

Try looking harder. There a great one with king kong Brody and the decent boys.

Now Trending

VOICE Daily Deals

From the Vault

 

Slideshows»

©2013 Riverfront Times, LLC, All rights reserved.
Browse Voice Nation
  • Voice Places St. Louis

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city