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BuzzE: Has Local Entrepreneur Brett Rosen Created the New Facebook?

Categories: Tech

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New social networking iPhone app BuzzE shows users potential friends nearby.
​In May 2010, Brett Rosen walked into a San Francisco restaurant and noticed that almost everyone sitting at the bar was fiddling with a smartphone. That's when he got the idea. If people at a bar are going to be on their phones anyway, he thought, they might as well be interacting with the people around them.

A year later, Rosen and his partners Rohit Thadani and Steve Johnson launched BuzzE, a social networking app for smartphones.

BuzzE uses GPS technology to show users (Buzzers?) other users who are nearby. Someone's profile picture catches your eye? You can "buzz" her (the rough equivalent of a Facebook "poke" or a real life wink), chat with her, buy her a virtual drink and play games together like "How Hot Are We?" and "I Found You!" This digital interaction, if you play your cards right, sufficiently breaks the ice so that you can meet up with her and buy her a real drink. So basically, it's a way better wing-man than your college roommate.

However, Rosen stresses that "this isn't a meat market app," and that BuzzE is intended to serve any and all of a person's social networking needs. For instance, BuzzE lists various public and private events, complete with their proximity to the user. The app also features a "Hot Spot" map that charts where users are congregating.

"It's really about, in a very casual way, getting to know and making friends with people who happen to be in your same area," says Rosen, who lives in St. Charles. "My vision is for this to be the ultimate social Swiss Army knife, a tool to get all the social information you need."

Currently, BuzzE has around 1,000 registered users. Like any other social networking mechanism, the more people who join the more useful it becomes. And while Rosen has pumped $10,000 from his own pocket to fund BuzzE, he says he is more interested in the social currency of his product than financial success (although through advertisement sales he anticipates breaking even around the 10,000 registered user mark).

"I wanted to do something where I could make my mark," he says. "Provide people something of value."

The app, available for free on iTunes, is only compatible with iPhones so far, but an Android version is in the works.

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9 comments
white_lucy76
white_lucy76

Buzze is a racial discriminative cult

Why Buzze permits racial discrimination against male Arabs and discrimination of others? They do not control their members or punish them so that's not right. Administration needs to make changes because racial discrimination is not acceptable.

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Niamh Pedreschi
Niamh Pedreschi

Hi There,Great idea, I found your article via the discussion of getting apps noticed on the App Stores group on LinkedIn.Niamh Pedreschi

Abradjan
Abradjan

I see the enormous potential this app has. I use it for the events feature extensively. It is a wonderful, well executed app.

Ken
Ken

BuzzE is really cool, and a great idea. Brett has really thout this through. From a marketing focus, this app presents a really intriguing possibility. Congrats BuzzE!

- Ken Tucker www.changescapeweb.com

Jfed
Jfed

It is sad that people need an app in order to communicate with each other IN THE SAME ROOM.  

Folks that are txting or face booking instead of conversating with the people they are in the room with are rude and annoying.  

I might get an account just so I know who not to talk to when I am out. LOL

Ilovelucyhomesusa
Ilovelucyhomesusa

Very cool and interesting stuff! Unbelievable!Can't wait to use it (:

Clancy
Clancy

I am downloadinging now...

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