Anheuser-Busch Wants to Trademark Your Area Code

Categories: Bidness
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Anheuser-Busch may not want to use this trademark -- but they definitely want to own it.
If brewing giant Anheuser-Busch gets its way, we won't just be living in the 314.

We'll be living in the 314 (TM).

The St. Louis-based brewery, now owned by Belgian conglomerate InBev, has applied for a federal trademark on the area codes of fifteen cities, including Cleveland, Houston, Philadelphia, Phoenix and -- yep -- St. Louis.

As the Nashville Tennessean reports, InBev recently acquired the Chicago-based brewery Goose Island, which markets a beer called the 312. The paper speculates that, now that the company owns the brand, it may want to protect its asset by preventing copycats in other cities.

Or maybe the Belgians aren't content with controlling America's domestic beer supply and want to take over its cities -- one area code at a time!

An Anheuser-Busch spokeswoman confirmed the fifteen patent applications to Daily RFT, but said the company would have no further comment at this time.
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5 comments
Rebecca
Rebecca

Good for Anheuser Busch!  Another stupid article on the part of RFT who will seemingly do anything to attack A-B or attempt to tarnish their name and brand.   Last I checked Anheuser-Busch is a wholly owned subsidiary of InBev that is still "Headquared" right here in St. Louis.  The president, Dave Peacock, was born in Webster Groves and received his MBA Washington University. Anheuser-Busch still employs 1000's of St. Louisans who have worked and fed their families for generations from their brewery salaries.  A-B has made more contributions to the St. Louis community and continues and sponsor virtually every major event and charity in the region.  No other organization, and defintiely no other local brewry can even come close to matching Anheuser-Busch's level of contribution to St. Louis, it's culture and it's history.  So, it's utterly rediculous to keep up these petty attacks in an attempt to sway St. Louisans away from Anheuser-Busch in favor of some of RFT's picks for best local brewry, like Schlafly, which is another outstanding St. Louis product. However, when referencing beers that represent St. Louis on the national and world stage, the beer brands that have world-wide household recognitions are: Budweiser, Busch, Michelob.  As important to the identity of our city as the Gateway Arch, these beer brands are our biggest representatives. Everything else, though they may be good, takes a back seat to A-B in national exposure and local contributions.  Therefore, it seems that it would be our duty and responsibility as St. Louisans to try to represent Anheuser-Busch as well as it and has represented St. Louis... Oh, and... GO CARDS! (The do still play at "BUSCH" Stadium, don't they?)

KittyLitterKing
KittyLitterKing

AB took over Goose Island Brewery.  It makes a beer called "312."  

Kim Carpenter
Kim Carpenter

Don't you have to prove that you USE a trademark before you can protect it?

Sarah_Fenske
Sarah_Fenske

Sheesh, stupid mistake on my part. Never ask a gin drinker to write about beer. When's Chad coming back already?

PS Thanks for letting us know!

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