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Budweiser Hopes "Bow Tie" Can Boosts Sales

Categories: Bidness
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New can: Does it Bud for you?
We'd always heard that the beer industry was pretty much recession-proof. In good economic times, people drank because they were happy. In bad economic times, people drank perhaps even more because they were depressed.

Well, so much for that, at least according to Anheuser-Busch InBev. The brewer saw sales of its signature Budweiser brew drop 2.3 percent last quarter, a dip blamed on the on-going recession and high unemployment among its primary consumer -- young men.

So, how to combat the slumping sales?

Easy. Repackage the brew in the hopes of generating buzz. And that's just what AB-InBev has done, announcing yesterday that the company has redesigned the Budweiser can for just the twelfth time since 1936. The new can will hit store shelves this month.

"Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bow tie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate," said Rob McCarthy, vice president for Budweiser, in a statement.

Question is, will the "bow tie" can encourage consumers to "tie one on" and thus drink Budweiser out of its sluggish sales? What say you?


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9 comments
R X Levine
R X Levine

I say, I hope the choke on their losses and INBRED, as I call them,loses a lot more revenue.  If I'd have known how they were going to harm this city and cause the loss of my job and those of many many of my colleagues within the creative community, I would have played knockout king with Carlos Brito when I saw him riding the Metrostink.Not really, I'm not violent, but I boycott AB-Inbev WHOLE-HEARTEDLY.

Lord Byron
Lord Byron

This is a fucking outrage. The classic can, one of the few remaining icons, made that swill palatable. You could recognize that can at 100 yards during a fucking sandstorm in Timbuktu. And it would taste of America. Now we've got a generic, boring, almost-nude vessel with a cartoon bow-tie. Yeah, you're basically drinking a male stripper. 

Oh
Oh

Or cheap like PBR (at bars, anyway).

The new design is fine. I always thought the new Bud Light cans were ugly. Did we really need to be reminded that Bud Light is mostly water?

M&M
M&M

sure.  in bad times if the can reminds you of your childhood, the beer dad used to drink and a happier time in your life, the redesign just might work.

Handsome Jimmy
Handsome Jimmy

Bit of a beer snob here but will admit that Bud heavy actually tastes fairly good for such a mass produced product. Highly doubt that the can redesign will help with sales and I have noticed that A-B products have recently raised their prices again...big turnoff. I can buy better beer cheaper than A-B products practically anywhere in the world. Just doesn't make good economic sense to buy A-B anymore.

Chad Garrison
Chad Garrison

FTW: "You're basically drinking a male stripper." 

Mike N.
Mike N.

See I was thinking just the opposite -- it's a dad beer, old man beer.  Bud needs to somehow become "ironic" like PBR.

Chad Garrison
Chad Garrison

You're right that they have raised prices. They say that's due to the higher costs for ingredients and pricier fuel costs to deliver to market.

Handsome Jimmy
Handsome Jimmy

I understand the higher costs associated with hops, barley, rice and fuel but in my mind some of these higher prices are mostly profits going into the pockets of that Brazilian cocksucker and his Belgian henchmen. I believe I'll pass on A-B and buy from the local little guys instead.

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