Frenzied Shoppers Snap Up New Target Missoni Line -- Merch Gone In 20 Minutes
And...you have already completely missed it. Sorry.
By about 8:20 this morning at the Brentwood Target, twenty minutes after the big-box retailer threw open its doors, shelves and racks that had once housed the unmistakeable zig-zag patterned clothes, shoes and housewares were utterly picked over.
A once-full rack of galoshes, kids ballet flats and gorgeous pumps had almost nothing left -- only the tiny and giant would find shoes there. A single abject-looking shower curtain was all that was left on a ten-foot-tall shelving unit in housewares. "It looks like Poland!" one disappointed seeker observed.
|Elyse Thomas with clothes for her daughter.|
|Aimee Gronborg and a Missoni cardigan.|
Laura Maurice is a fashion retailer herself, the proprietor of high-end resale establishments Women's Closet Exchange and Hollywhirl.com. She says she was mostly seeking housewares, which were also quickly picked over. She'd been at the pop-up sales in New York City last week and slaked her thirst for clothing there.
|Laura Maurice and her shopping buddy.|
One woman who declined to identify herself any further than "Jodi" had a strategy in place as she headed for the checkout with a blue maxi dress. She was off to the north-county Jennings location, figuring it would still be stocked: "The way it falls, it just doesn't get the skinny white-girl traffic." Good luck with that, Jodi.
Apparently the collection crashed the store's servers this morning, while New York City pop-up stores, which opened earlier this month to promote the collection, completely sold out in two days. It's not hard to see why: The stuff is not a dumbed-down version of Missoni. It's the same shapes and patterns you see for thousands of dollars elsewhere. The clothes seem well-made, constructed of fine materials like wool and leather.
Your humble correspondent -- who missed the main feeding frenzy by arriving fifteen minutes after the store opened -- walked out with a slim lime-green corduroy coat, a blue swing dress, a black-and-tan shift dress, a slip, a bra, blue tights and a men's black cardigan with a zig-zag pattern.
|Not too shabby, for the bottom of the barrel!|
And, as of about an hour ago, there were still a few things for the buying. There seemed to be plenty of kiddie stuff, so if you know a savvy toddler who'd love a multi-hued capelet or a baby who demands only the chicest in onesies, there may still be time. There were also a few really gorgeous heavy glass vases left. Otherwise, for now, you're out of luck.
Missoni, we hardly knew ye.