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Lawsuit Accuses QuikTrip of Predatory Pricing

quiktrip.jpg
QuikTrip was accused before of price cutting.
You love their corndogs, taquitos and bathtub-sized fountain drinks. And the cheap gas isn't bad, either. But is QuikTrip's low-priced petrol illegally inexpensive? That's what a lawsuit filed last week in federal court contends. 

Members of the Association of Independent Gas-Station Owners claim that QuikTrip began a "price war" on July 1 (that continues today) in which the Tulsa-based chain has priced its gasoline below cost.

"The predatory price war engaged in by QuikTrip has caused injury to competition in the retail sale of gasoline in the St. Louis marketplace, which will ultimately cause harm to consumers in the form of higher gasoline prices dictated by QuikTrip," writes plaintiffs' attorney Eric Vickers. 

The lawsuit further alleges that QuikTrip violates the Robinson-Patman Act that prohibits predatory price cutting and the Sherman Act that regulates monopolies. It notes, too, that the Missouri Attorney General filed a similar suit against QuikTrip in 1999. QuikTrip lost that case in the Circuit Court, but ultimately prevailed when the case reached the Missouri Supreme Court and justices threw out the lower court's ruling. 

"The circuit court's decision is premised on the theory that QuikTrip's sales of motor fuels below cost apparently diminished the competitor's profits," wrote the Supreme Court in its 2004 opinion. "This is not sufficient to make a viable claim for unfairly diverting trade or causing "injury" to a competitor. The state's claim is, thus, unsupported by evidence of unfair diversion of trade or of injury to a competitor."

QuikTrip has yet to respond to the latest allegations. 

In September, Vickers filed another lawsuit representing "Go West Mart" (one of the stations involved in the recent QuikTrip complaint) in which the owner of the north St. Louis gas station sued the city over plans to build a Love's truck stop next door that he claimed would hurt his business.   
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6 comments
Gillooly
Gillooly

Defense Exhibit A is the QT at Dunn Rd & New Halls Ferry, which is rarely the cheapest gas on the block.

7-ELEVEn MIKE
7-ELEVEn MIKE

IT IS AGAINST THE LAW IN ANY STATE TO SELL GASOLINE BELOW COST BECAUSE IT HURTS OTHER STATION OWNERS AND PROFITS. ITS JUST LIKE PRICE GOUGING. ITS AGAINST THE LAW TOO. QUIK TRIP NEEDS TO BE HEAVILY FIND OR SHUT DOWN. THEY PUT TO MANY STATIONS OUT OF BUSINESS. BEFORE THEY CAME TO ST. LOUIS GAS STATIONS MADE MONEY ON  GAS.

Ga
Ga

fined*

Guest
Guest

Oh wait, I'm sorry....FINED*

Happy_Happy_Happy_90
Happy_Happy_Happy_90

.....I Саn`t bеlеivе...Мy friеnd`s sistеr mакеs 78/hr оn thе intеrnеt.  Shе hаs bееn unеmрlоуеd fоr 11 mоnths but lаst mоnth hеr incоmе wаs  7985$ јust wоrкing оn thе РС fоr а fеw hоurs.  Read on this wеbsitе.......    C a s h M a n y . c о m  

KITTY
KITTY

Cry me a river. Disgraced and formerly disbarred attorney Eric Vickers has filed a another frivolous lawsuit. This is America for God's sakes. Capitalism and competion rule. Any merchant has the right to price their products as the see fit. So what if Quick Trip sells their gas cheaper than their competitors? Pricing products below cost is called a "loss leader": Loss leader is a product sold at a low price, or below price to stimulate other profitable sales. This has been a marketing ploy for generations. The independent gas station owners are just pissed off because a competitor is doing a better job at marketing its products.

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