St. Louis Dreams Come True? Creatives Launch Crowdsourced Marketing Campaign
Rally's first promotional video, produced by Coolfire Media:
Although crowdfunding will begin eventually, Rally Saint Louis has plenty of startup cash on hand. The Kemper (of Commerce Bank) and Taylor (of Enterprise Rent-A-Car) families have donated $250,000 to get the project off the ground and additional financial support comes from Phil Fusz (of Lou Fusz Automotive Network), the Danforth family, the St. Louis Regional Chamber & Growth Association, the St. Louis Development Corp., Civic Progress and the St. Louis County Economic Council.
Emma Klues, who works at Elasticity and volunteers with Rally, said she's excited about the project because it fills a gap left in the wake of recent creative endeavors like Good Ideas for Cities and Pecha Kucha. Those events have gotten people talking about what they love about the city, but Klues says that with Rally those ideas and projects can be realized.
Leah Greenbaum It was a swell party, complete with free t-shirts and fire-twirling.
"It enables people to take their ideas a step further," Klues said. "Right now St. Louis is a great place to talk or blog about your ideas...but after those conversations I think people have been like "yeah that's great, but now what?"