How to Campaign for Mayor Under the Radar
|Harry Kennedy advises Lewis Reed (and often writes for St. Louis Core)|
Tom Shepard, Lewis Reed's chief of staff, says that Cullins and Kennedy will work on St. Louis Core during City Hall hours "if they get time," but adds that "most of the time they do it in the evening."
Shepard points out -- accurately, I should add -- that the site contains lots of sports and business coverage that has nothing to do with Reed.
He says St. Louis Core doesn't cost anything to run, and he doesn't even know if the online ads create any revenue.
As for the political coverage, Shepard insists it's above board.
"It's not campaigning at all, because none of it says, 'This is what I would do as mayor.' None of it says, 'Look how mediocre Slay has been as mayor.'"
|St. Louis City Mayor Francis Slay|
But when it comes to leveraging city resources for campaign ends, Shepard argues, Mayor Slay himself does it.
It's true that the mayor's chief of staff, Jeff Rainford, along with former public safety chief Charles Bryson and former spokeswoman Kara Bowlin, have all contributed "Guest Blogs" to MayorSlay.com -- a campaign website. Richard Callow, the mayor's campaign manager, tells Daily RFT those individuals never did so during regular business hours.
Shepard further argues that the mayor won a lot of political points on November 20 when he used the city's internal e-mail service to send the following message to thousands of city workers (who, by the way, will be voting in April):
I want you to know that I have issued a proclamation declaring Monday, December 24th as an extra paid holiday. City offices will be closed.
The extra holiday is a small token of my appreciation for your hard work and dedication to your job.
"He'd never done that before," Shepard says. "It's clearly trying to court the city employees."
And I would imagine it probably worked, at least with some of them. Fair enough.
At what point, then, does the manipulation of City Hall's resources to generate good PR become de facto campaigning? Where do you draw that line?
I called Ken Warren, political science professor at St. Louis University, and asked him.
"This issue is not cut-and-dry," he told me. "It would take a judge and two lawyers arguing a case to determine that."
Golly. The filing of campaign law litigation, on top of an already bitter mayoral campaign?
Don't do it, Slay and Reed. Bad PR move.