Local Designer Ben Kiel Behind The New Yorker Magazine's Recent Typeface Redesign
"It is very exhilarating," says Kiel, now that the work is public and on newsstands. "I think it's part of the process to kind of push it out of my head that The New Yorker goes to a million people...it's not often that you work on a project that instantly goes to that many people."
He says he's prepared for the backlash -- there often is when a cultural institution like the New Yorker makes any minor change -- but says so far the feedback has been positive.
"It's not a huge redesign, it's definitely different. I think it's definitely in the spirit of the magazine," Kiel says. "But, you know, any publication that changes the typeface, it doesn't matter whether it was a good redesign or a bad redesign, there's always people who hate it. Publications become these partners and friends, when that constant in their life changes it can be jarring."
Now that he's a permanent St. Louisan, Kiel is bringing his appreciation for typography and design to share with the rest of us. He's personally arranged for the movie Sign Painters, a documentary about the fast-disappearing art of hand-painted signs, to do a one-night-only screening at the Tivoli on Thursday, October 10. And it looks awesome:
Buy advance tickets for the movie here and pick up the latest issue of The New Yorker to see Kiel's work -- on stands now.