St. Louis is Safe, We Promise! 5 Steps to Making a Viral Propaganda Video

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Explore St. Louis' video examines the reasons behind the Lou's high crime rankings.
St. Louis is a city where children beat immigrants for fun (unless our mayor swoops in and saves them like a superhero). In fact, there's so much crazy crime that we have our own newspaper, the St. Louis Evening Whirl, to cover it with headlines like: "Freaks, Chumps Ravish Da Lou" and "Crazed West County Chick Carves Up B.F. Like Turkey."

But crime is hardly unique to St. Louis, which gets an unfair rap for being one of America's most dangerous cities. The St. Louis Civic Pride Foundation released a video this week hoping to explain away the complicated statistical anomaly that makes the Lou seem disproportionately murder-y, but the final product feels more like America's version of North Korean propaganda -- with lots of white people and tiny dogs.

The video starts with a true and little-understood fact: St. Louis' consistent ranking as one of the most dangerous cities in America (sometimes the world) comes from false boundaries, not actual crime rates. Because St. Louis City is not part of St. Louis County, city crime rates only account for 11 percent of the population.

This video explains better than we ever could:

Combining city and county crime rates puts St. Louis as the 91st most dangerous city in America, says Explore St. Louis -- not the 4th, where St. Louis ranked in 2012 just under Camden, New Jersey, and Detroit and Flint, Michigan.

But the video, titled "The Truth About Crime in St. Louis," goes beyond crime rankings with three anecdotal illustrations of just how safe St. Louis feels.

Continue reading to see the five things this video taught us about making a St. Louis propaganda video.

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52 comments
Jimmie Thomptson
Jimmie Thomptson

make the crime problem public, scream it as loud as possible to everyone...then, & only then, will those that run this city take note, & maybe help make this great city a safe place to live & play again...

Laura Dee
Laura Dee

I seriously can't believe you'd suggest we show out-of-towners the videos about our crime rates and divided city rather than a video of the positive things our city has to offer. You people really must hate St. Louis!!

Rafael Gonzalez
Rafael Gonzalez

Now the cheesy video is kind of dumb. Crime is a big deal in st.louis you can't go one week without someone being shot particularly by African Americans . It is pretty ridiculous that it goes on all the time.

Laura Dee
Laura Dee

I seriously wonder if the writers are even FROM St. Louis.

Allen Ward
Allen Ward

Uh...white girls and whatever the hell they were doing...is...was that rap? Was that suppose to be rap? F*ck the crime rate...them bitches need to be arrested for recording that song.

Laura Dee
Laura Dee

I agree, John. The writers at the RFT seem to really hate St. Louis most of the time. They do nothing but bitch about everything and tear apart any attempt at trying to improve our image. WHY would we want to show someone the videos of how divided our city is, which is what they suggest we do instead of showing this "whitewashed" video. Ridiculous!

John Null
John Null

How much do you cunts at the RFT hate St. Louis?

Laura Dee
Laura Dee

South City isn't that scary! Yeish. I understand why North City isn't shown since this is supposed to be a positive video, not a "here's how it really is" video.

John Lapine
John Lapine

I might of finished the video except I don't like Gansta Music..

Andy Knight
Andy Knight

Route 40, RFT. 40 is a US Highway, not an interstate.

egolterman
egolterman topcommenter

Absolutely no credibility. Not  to be believed. Misleading. Immature. Off-real topic-the need for 200 more police officers and crefews.

Mark Reynolds
Mark Reynolds

That's right. It ain't safe. Keeps the riff-raff out. You know who you are

JP Doyle
JP Doyle

Yep. South city is scary. Stay out by all means.

Masoud Assali
Masoud Assali

I arrived here from Europe some 5 years ago & like it quite a bit. Haven't had any major problems & would recommend St. Louis to anyone who wants to experience a Midwesterner's life :)

Jason Charney
Jason Charney

Why does this is video ignore the blight in North City?

Rachel Webb
Rachel Webb

Yes but it's I-64 or US 40. I-40 is not here. Basic geography and yes I admit I am picky.

Terry Lynn Armstead
Terry Lynn Armstead

You can't erase more than half of the city to get businesses and tourists.

Dave Rodecap
Dave Rodecap

Avoid doing stupid things with stupid people at stupid times and you'll most likely be fine.

Cate Bischof
Cate Bischof

I loved living in the city! Lived in Lafayette Square for 5 years and worked on Washington St, in Soulard and on the Landing for about 10 years without a single incident. It wasn't until I moved to a nice neighborhood in Manchester that my car was continually broken in too (as well as many neighbors). :)

Rachel Webb
Rachel Webb

I-40 misses St Louis by several hundred miles.

Lena Wheat
Lena Wheat

Or maybe 44?..but south city is sketchy that's why..

Barry Tantaris
Barry Tantaris

Do you mean I-64? I'm pretty sure there is not an I-40 in St. Louis.

Sarah Stum
Sarah Stum

I grew up in STL and no, the crime is not high compared to other cities. I lived in Memphis for a year and I felt unsafe most of the time no matter which neighborhood I was in. In STL, if you avoid certain areas, you should be OK. Obviously if you are out in the middle of the night drunk wandering the city, you are prime target to get mugged.

Melissa Dempsey
Melissa Dempsey

I was there at the end of last month. It was my first time to St Louis and I must say i felt more safe walking and taking public transit there than i ever have in New Orleans or any other major city in my homestate of Louisiana. I found it clean, well organized and the locals friendly. I highly recommend visiting to anyone.

Zac Nevill
Zac Nevill

I agree^ it happens everywhere and could happen anytime

Zac Nevill
Zac Nevill

there is 1000 ways to cut it. if you live in north or south city then you get a much better taste of it than I do in U City. I never feel in danger out walking at night or bar hopping but I have been mugged and I am much more careful about my surroundings. that being said there are tons of cops always. never a shortage of law enforcement. but if you drop yourself in the wrong neighborhood in the middle of the night and you are out walking around drunk you are asking for it. the crime seems high to me just watch the evening news

comeonmegan
comeonmegan

LaFayette Square is south of "I-40".  If you're going to make a sarcastic comment about their production, do it right.

Adam Robinson
Adam Robinson

I'm a new transplant to St. Louis, and I saw the most recent FBI stats that ranked East St. Louis 1st and St. Louis like 8th or something. However, I haven't felt threatened or scared in this city yet. It's a wonderful town with a bunch of amazing people.

Tobin11
Tobin11

There is no such thing as I-40 (at least not in Missouri, it runs south of the state).  There is an I-64, and US HWY 40, which share common lanes throughout St. Louis.

Thee Lovingcup
Thee Lovingcup

^ Link to police report? Or did you just make that up?

Scott Neale
Scott Neale

So let's see, a video promoting the good things about our city is whitewashed because it doesn't show the bad? Do you see the crime ridden neighborhoods on the "Visit Chicago" commercials? No... But I visit Chicago often and enjoy all of the amazing things it has to offer.... No doubt St. Louis, like most major American cities have issues with crime. I think the average American (at least the ones that live in urban areas) gets that ... this article is unfair and goes against the idea that our city has something to offer to outsiders and ignores the efforts we have taken to make it a safer place. True, we have bad neighborhoods, but anything North of Delmar and South of I-40?? Really??? Have you gotten out of the house lately? There are a lot of great neighborhoods beyond the boundaries you mention. I live in one of them.... This article makes the RFT, or at least the author look like a cynical grumpy cat.... or maybe a Debbie Downer. Try optimism for a change

Magnatron
Magnatron

So let's see, a video promoting the good things about our city is biased because it doesn't show the bad? Do you see the crime ridden neighborhoods on the "Visit Chicago" commercials? No... But I visit Chicago often and enjoy all of the amazing things it has to offer.... No doubt St. Louis, like most major American cities have issues with crime. I think the average American (at least the ones that live in urban areas, gets that) ... this article is unfair and goes against the idea that our city has something to offer to outsiders and ignores the efforts we have taken to make it a safer place. True, we have bad neighborhoods, but anything North of Delmar and South of I-40?? Really??? Have you gotten out of the house lately? There are a lot of great neighborhoods beyond the boundaries you mention.  I live in one of them.... This article makes the RFT look like a cynical grumpy cat.... or maybe a Debbie Downer. Try optimism for a change

Scott Weber
Scott Weber

It's just you. It's a legit explanation & point. Even the FBI has stated multiple times that because of these reports should not be used for these rankings & should not be used to compare or make generalizations

Lisa Arm Schweiger
Lisa Arm Schweiger

My 18 year old daughter and her friend were held up at gun point at Lafayette Square. There were people walking right by them while it was going on and it was well lit. - I'd say it's a little dangerous.

Thee Lovingcup
Thee Lovingcup

Explore StL pretty much sucks. Have you seen the advertisement at Lambert telling people to go to the Outlet Mall? Just terrible.

jaco1175
jaco1175 topcommenter

@egolterman Shut the fuck up golterman, you are a raving rabid lunatic who should be locked up like a dog.

egolterman
egolterman topcommenter

@Terry Lynn Armstead No one erased anything 3/4ths of the population left of its own accord over the last 60 years.

suebritt
suebritt

@Scott Neale Good journalism is hard. This was just an easy shot--still a miss.

egolterman
egolterman topcommenter

@Thee Lovingcup Agreed. They are told what to promote. Most smart airports promote their donwtown performing arts centers and you can pick up a phone and order tickets, and their big outdoor theaters. And their great history, not selective history.  Kitty should have been sent away a long time ago, or never should have come back.

egolterman
egolterman topcommenter

@jaco1175 Now J take your proszak and relax. Take a deep breath. Go on about your business, and I'll go on about mine. Have a nice weekend.

jaco1175
jaco1175 topcommenter

@egolterman Shut the fuck up ed. btw they should bulldoze all of the performing arts centers in the city, then we might quit reading your insane jibberish

egolterman
egolterman topcommenter

@jaco1175 @egolterman St. Louis has bulldozed enough, it has destroyed enough and in full measure, besides they dont bull doze any more they implode. Besides there is only one in the City, the rest are converted movie palaces which are not as good, cant be, and things on college campuses.

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