St. Louis is Safe, We Promise! 5 Steps to Making a Viral Propaganda Video
Here's what we learned about making viral St. Louis propaganda, with stills from the video:
1. Stick to downtown.
Downtown - It's the REAL St. Louis.
If you want to show that St. Louis is safe, you should probably avoid anything north of Delmar Boulevard and anything south of I-40. Instead, show lots of shots of downtown:
Downtown by day And downtown by night!
And Lafayette Square:
Black north St. Louis neighborhoods and poor white south St. Louis neighborhoods aren't enough eye candy. Too much crime.
Might have been nice to include at least one shot/voice from north of Delmar - or, say, Dutchtown - in that "STL crime isn't so bad" video.— Tim Logan (@tlwriter) November 12, 2013
@tlwriter I think a lot of the myth has to do with downtown. They can come visit me in Old North & I'll show them places beyond Crown Candy.— TravisSheridan (@TravisSheridan) November 12, 2013