Larry Conners Goes Back on TV as John Beal Roofing Spokesman

Categories: News

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Larry Conners
Nobody -- not a judge, not TV news, nobody -- is going to keep Larry Conners off of television.

The former KMOV-TV (Channel 4) anchor is contractually barred from working in broadcast-television news for six more months, so Conners is jumping into a new role: spokesman for John Beal Roofing.

In a town that prides itself on crazy commercials, John Beal Roofing is a standout.

Beal himself makes dramatic use of a green screen, sticking his head through the video to tell viewers the number to call. For the company's 2010 Superbowl commercial, Beal and his team beat up criminals dressed as raindrops:

(Extra points if you spot the Riverfront Times in that commercial.)

So Conners joining John Beal Roofing is more than a business deal; it's the confluence of two bald-headed St. Louis institutions.

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Twitter
John Beal, another bald St. Louis favorite.
Conners was fired in May after posting on Facebook that the IRS was auditing him after he interviewed President Barack Obama. His contract says he can't work in TV news for a year, although he's challenging that in court -- so far unsuccessfully.

See also: Larry Conners Shows Off His O-Face: "Squeeze Those Legs, Larry! Squeeze 'Em!"

The company announced Conners as their new spokesman during the Thanksgiving Day Parade, but Conners accused KMOV of refusing to show his face while interviewing him in his first on-air appearance as a spokesman, not a journalist.

"The camera cut away from me, but at least the audience could hear my voice, so I could wish all my fans Happy Thanksgiving and Happy Hanukkah and speak briefly about John Beal," he posted on Facebook.

Conners will appear in commercials, radio spots, billboards and more, according to the roofing company.

"We are thrilled to welcome Larry to our team," says John Beal, president of John Beal Roofing. "Larry is a hometown favorite. He has been a customer for many years, and this is a natural progression in our business relationship."

Check back for comment from Conners himself.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.

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19 comments
Darrell Ford
Darrell Ford

Dear John Beal, I need a roof and now I sure as hell am not going to call you. If you're hiring this racist as your spokesperson, you must believe as he does.

ThatsMyTattooo
ThatsMyTattooo

I know who I will not be getting a new roof from! Larry, have some self respect. Admit you were wrong and crossed the professional line of no bias in your reporting. No sympathy here folks. Nothing to see here but a grumpy old man, move along. 


Cindy Harvey
Cindy Harvey

John is great! Wonder how much Greg had to do with that idea though :) miss you crazy guys!

John Adams
John Adams

maybe he can do American patriot beer too ?

Charlie Cochran
Charlie Cochran

Why can't he just pay his taxes, retire, count his money and GO the F away?????

Tank Town
Tank Town

This is the guy that said something about the irs right?

Jesda Ulati
Jesda Ulati

LC is a great broadcaster and journalist. The trend in TV media is to find excuses to dump highly paid, senior talent in favor of low-cost newbies.

Becky Homfeld
Becky Homfeld

John Adams, look at this ridiculous shit! Hahahaha!!!

Jeff Willett
Jeff Willett

Bet he doesn't talk politics on the commercials.

Barney Rodawald
Barney Rodawald

Larry needs to get over himself and just pay his taxes and retire. He thinks he's the king of St. Louis. He's just the king of Obama haters which he proves with every Facebook thread he starts.

Lydia Abigail
Lydia Abigail

Those commercials always look like he's sticking his head out of an ass crack. One of the worst in St. Louis!

Mike Taylor
Mike Taylor

Larry Connors is the man. KMOV lost a great broadcaster.

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