This Looks Familiar: 5 Commercials Weber Chevrolet Should Rip Off Next

Categories: Adverstising

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George Weber talks gas mileage with kids.
George Weber was sick of the typical car commercial, where the owner of a dealership screams about the cheapest model on the lot.

"Car commercials do so much yelling at you," says Weber, owner of George Weber Chevrolet. "I don't think people are listening to ads with a notepad writing things down. But if I make it funny, then people will want to see it."

See also: St. Louis' Wackiest Local Ads of the '70s, '80s and '90s

So Weber drew his inspiration from the AT&T's "It's not complicated" commercials where comedian Beck Bennett asks children simple questions and gets hilarious responses.

The Monday before Christmas, Weber brought in the children and grandchildren of his St. Louis employees, divided them into five groups and asked them each thirteen questions. Their unscripted answers will leave Weber Chevrolet with four months' worth of commercials.

"That was all natural; we didn't tell the kids anything," Weber tells Daily RFT. "The kids are the stars of the commercial, not me."

Weber's commercials may be a little ersatz after months of AT&T's version, but if there's one thing Weber has that Bennett doesn't, it's size.

See also: Weber Chevrolet's TV Commercial Lambasted by Daily RFT Reader

"I'm a big guy," says the six-foot-six-inch owner of the Midwest's largest Chevy dealership. "The table is way smaller than the one in the AT&T commercials."

If Weber is OK with drawing inspiration from other commercial campaigns, then we know a few successful campaigns he should try.

Continue reading for the five commercials Weber Chevrolet should rip off next.


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13 comments
Leslee Brown
Leslee Brown

So totally lame and yes he's is scary to look at

Katherine Lawson
Katherine Lawson

Hes getting even MORE press. I bet hed like to thank RFT. I think the commercials are clever and cute. And, Webber is a good dealership. If you like Chevys.

Mike Feller
Mike Feller

Yeah, and AT&T ripped off the concept from Bill Cosby's "Kids Say the Darndest Things" who had ripped it off from Art Linkletter's show of the same name. Scandalous!

Mike Feller
Mike Feller

I think they're hilarious, especially the one that ended with "everybody hates Oklahoma" during the Cotton Bowl

David Biernbaum
David Biernbaum

It's an OBVIOUS rip off of the AT&T ads but I think it's entertaining and it might even be effective. I agree with Weber that most of the dealership ads are the same; just lots of noise about the cheapest car on the lot.

Ellyn Hloben
Ellyn Hloben

It's blatant infringement. Personally I don't like the AT&T commercials. However; AT&T paid an ad agency to create a concept and produce commercials for them. It wasn't a parody, it wasn't a nod or a tribute to AT&T, it was a rip off start to finish.

Jon Baggett
Jon Baggett

It is so terrible! That's why people pay actors that don't look like Frankenstein

Ed Lomax
Ed Lomax

Looks like Frankenstein rounded up the village childre in the at&t commercial. ......

MattyMO_314
MattyMO_314

You can't trademark an idea or concept, only specific things like a logo or phrase.

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