"Grillz" Shop Wants to Make STL the Gold Teeth Capital of America

Categories: Bidness

grillzz_1.jpg
Ray Downs
One of the grillz from STL Grillzz
West Said's original plan for the space on Delmar Blvd. and Hamilton Ave. was to open up a cell-phone store. But then he had an epiphany.

"I woke up one day and was like, 'I should make this a grillz shop.' There's cell-phone stores everywhere," Said (pronounced sy-eed) says.

STL Grillzz is the only official grillz shop in the city, according to Said. And given the fact that Said also does taxes as a side business in the shop, it might be the only grillz/income tax shop ever.

The Delmar shop has only been open for about a month, but Said has been making and selling grillz on and off for several years. He first got into the business in 2006, shortly after Nelly's 2005 hit song "Grillz" came out and gave some mainstream attention to the style of jewelry that had been around since at least the '80s.

"When Nelly had that that song, everyone was wearing grillz at that time. It was a hot commodity," Said tells Daily RFT. "I got picked up with the trend, and that's how I learned about gold teeth."

Said had just graduated from Hazelwood West in 2006 and started making grillz out of a friend's store. He learned the technical side -- building molds, melting gold and creating designs. Other commitments led to him taking a break from devoting himself full-time to grillz, but he got back into it over the last few years.

"I like it. I like the idea. It's fun, too," he says.

He got his grillz business going by advertising his wares on Instagram. He markets his work heavily on the site and has more than 13,000 followers on his two accounts -- STL Grillzz and ATL Grillz. Said says he first started marketing his grillz to an Atlanta audience because of their popularity in the South, but he recognized the demand in St. Louis and decided to focus on his home city as well. That's what led him to open up the shop on Delmar Boulevard.

stl_grillzz_storefront.jpg
Ray Downs
STL Grillzz storefront on Delmar Boulevard.

On the counter of STL Grillzz are several examples of Said's handiwork, which range from about $50 to $70 per tooth, depending on if you want 10 karat or 14 karat gold. And for people who really want to show off some bling, they can get some diamonds thrown in, too, which obviously raise the price up quite a bit, sometimes into the thousands.

stl_grillz_mold.jpg
Ray Downs
Said mixes putty to create the mold for a customer.

Said gained a large following through social media, but he's also benefiting from the fact that grillz seem to be enjoying a resurgence in popularity as the most commercial pop stars are sporting gold teeth more often these days.

"It's not like they stopped wearing them since then. It was still here, it just wasn't mainstream like with Miley," Said says, referring to the singer. "Now it's getting back to how it was."

Said picks up a glittery two-piece grill from off the counter.

Click on the next page to see the Miley grill...



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72 comments
echojewelryrepair
echojewelryrepair

Visit the globally known and world famous: Gold Grillz Miami their website is www.GoldTeethMiami.com all celebs go there when they stop by in miami. They are really good, and service fast. You can also call them at 305.944.8008

SingleGrillz
SingleGrillz

You can also get instant one-size-fits-all teeth grillz for like $15 if you just wanna have fun with it and not spend a fortune. Also, single cap tooth grillz are really hot right now like the ones at www.blingcartel.com.

Tim Brown
Tim Brown

This was an unpopular story, get your shit straight.

Zach Denney
Zach Denney

... Interesting. I thought these things died out in the late 90s. Clearly I'm not hip.

Keith Mccollum
Keith Mccollum

Aren't they about 10 years too late.....nobody where's that shit anymore

Ed Chris Bender
Ed Chris Bender

Sheesh..don't give people ideas on this stupid as look.

Ed Lomax
Ed Lomax

might aas well! what the hell!!

Tim Brown
Tim Brown

If be popular you mean got the most attention in a negative sense, absolutely. This shit is stupid.

D.a. Jones
D.a. Jones

And the women who claim to love this stuff are already dirty, so they don't matter.

D.a. Jones
D.a. Jones

How is it that people are proud to waste their money on something so stupid? I doesn't benefit you in any way, it ruins your teeth, and it's NOT a status symbol...unless that status is "retard."

Noelle McMinn
Noelle McMinn

Al, Hannah, Mary Kate something we can all be proud of.

Mike Helbig
Mike Helbig

Way to go RFT. Helping make St. Louis even more of a rat hole than it already is.

Diana Burke
Diana Burke

Grillz & taxes done too? So damn ghetto smh

Leah Grace
Leah Grace

Fuck. Yes. #want Honkytonk Angel

Jennifer O'Neal
Jennifer O'Neal

I thought St. Louis was already the gold tooth capital of the world

Sara Ivie-Trankler
Sara Ivie-Trankler

Because we aren't ghetto enough. It's definitely a cultural divide. White people don't want anything in the realm of yellow on their teeth.

Eric Lowdownderty Shame
Eric Lowdownderty Shame

Now they see an opportunities to use st louis. Just add more degrading stuff on the market to make us look appalling. Whats next? Add more liquor stores?

Sylvio Roberts
Sylvio Roberts

Awesome in New Orleans u get a gold cap when u graduate highschool !!!!!!

Paul Huber
Paul Huber

More reasons to nuke the city and start over

Bryan Byerly
Bryan Byerly

This just in... It looked stupid long before Katy Perry wore a "grill"

Mark Sullivan
Mark Sullivan

Just shows the appeasement of ignorance some of us have

Nichole Ann
Nichole Ann

Oh good... golden "grillz" to go along with that "most dangerous cities in America" title... keepin it Classy, Lou!

Ticktick Boomer
Ticktick Boomer

Seeing someone with a mouthful of this ridiculousness from a distance, they look like their teeth are all rotten and nasty. Even up close they look nearly as bad. Who wants to look like that? Guh-ross.

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