Carmel Car App Postpones Debut, Makes It Up to St. Louis With Free Money

The app lets you choose what kind of car picks you up.
Carmel Limousine, St. Louis' first app-based car-hailing service, won't be ready for another week.

The company hoped to start St. Louis service on Monday, officially bringing the Lou into the growing circle of dozens of major American cities with access to a car and driver at the push of a button.

See also: How to Use Carmel, St. Louis' First Smartphone-Based Car Service

But the app isn't ready:

"The Carmel Limousine App approved by the St. Louis Taxi Commission last week is continuing to undergo testing and finalizing compliance with all rules and regulations and will therefore not be available to the St. Louis market on March 3, 2014, as originally planned," the company says in a released statement.

But if that's the bad news, there's still good news.

Carmel says it's making up for the delay by offering a "St. Louis Special" worth $22 in "car cash," the app's frequent-rider reward system. New riders who download the Carmel app automatically get $66 in "car cash," which can be used to discount the price of the ride by 20 percent, but St. Louisans will start with $88 -- an extra $22.

See also: Taxis, Beware: St. Louis to Get First App-Based Car Service, Carmel

Here's the official Carmel explanation for how to find and use "car cash." (It's just after the bit about synching your account with your airline miles.)

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at

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Laura Dee
Laura Dee

.... why is RFT being so snotty? "Do you care?" Has the reader caring ever really stopped you from publishing whatever you want, anyway? Just not sure what the sarcasm was for. smh.

Kevin Kreitner
Kevin Kreitner

How much are they paying you to continue giving meaningless updates?

Jordan McCreery
Jordan McCreery

Free money you can only use 20% of at a time I believe but I guess it's hard to complain about anything free. Not the best start to a hyped launch though, that's for sure.

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