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It's Official: Study Says St. Louis Cardinals Fans Are The Best in Baseball

Categories: Lists, Sports

cardsfan2.jpg
Jon Gitchoff
St. Louis: Home of the No. 1 fans in baseball.
The St. Louis Cardinals have the most loyal fans in baseball, according to a new report from a customer-loyalty consultancy firm.

Brand Keys analyzed each Major League Baseball team's fan base and ranked them according to its "sports fan loyalty index." St. Louis tops the list for the first time ever, just above the Philadelphia Phillies. Fans of the Houston Astros ranked the least loyal.

See also: Mike Matheny's Home Opener Blog Post Is Basically a Love Letter to St. Louis Baseball Fans

The company interviewed 250 self-declared fans to make their rankings, based on scores on entertainment (how exciting is the team, win or lose?), authenticity (how much support does the team get?), fan bonding (are players respected and admired?) and history and tradition (is the team part of the community's rituals, institutions and beliefs?).

cardsfans1.jpg
Jon Gitchoff
Even rain couldn't keep Cards fans away on home opening day.
"You can't buy authenticity," says Robert Passikoff, Brand Keys' founder and president. "The Yankees (now No. 6) had the highest payroll in baseball last year, nearly twice that of the Cardinals. Look who's No. 1."

Hint: It's not the Yankees.

This is the company's 22nd year ranking loyalty in sports teams. We've reached out to get St. Louis' fan loyalty history, and we'll update the story when we hear back. Last year, St. Louis ranked No. 4, and we've never been in the No. 1 spot until this year.

Here's the list of the most loyal and least loyal fans in baseball.

Top 5 Teams 2014:
1. St. Louis Cardinals
2. Philadelphia Phillies
3. Boston Red Sox
4. Atlanta Braves
5. San Francisco Giants

Bottom 5 Teams 2014:
30. Houston Astros
29. New York Mets
28. Seattle Mariners
27. Arizona Diamondbacks
26. Colorado Rockies

UPDATE, 10:15 a.m.: Here are our rankings for the last 21 years:

1993: 13
1994: 13
1995: 15
1996: 14
1997: 14
1998: 12
1999: 13
2000: 12
2001: 10
2002: 10
2003: 11
2004: 10
2005: 8
2006: 5
2007: 4
2008: 8
2009: 8
2010: 4
2011: 6
2012: 5
2013: 4

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.



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108 comments
sthpstm
sthpstm

St Louis fans are the "best" because the Cardinals are one of the greatest franchises.  Generally, when a team consistently puts a good product on the field, of course the baseball will be entertaining, the fan support will be larger and more sincere, the players more admired (because they produce) and the community will embrace them.  

And I hardly see how a study of 250 persons is a large enough sample size when there are 30 teams (average of 8 fans/team?!).  

All you can conclude is that consistently good teams will cause the people in their cities to become engaged, care, and cheer on "their" team.

selfadmirer
selfadmirer

 Go /cry somewhere. Jesus people, just because you experience an asshole at a game does not mean all Cardinals fans are such. Next thing your going to tell me is that all Mexican's eat burritos and all African Americans are criminals. Get out of here with that bullshit. It says that it's on based on "Sports Fan LOYALTY index" Not our ability to deal with prejudice assholes.   GO CARDS!!!

JJ O'Brand
JJ O'Brand

A century will do that to ya, won't it...

Jason Reeves
Jason Reeves

I wouldn't even cross that bridge now!!!!!!! Lmao

Jason Reeves
Jason Reeves

Hey Jeff dillow hope i see u at the next cards game!!!

letsgocards123
letsgocards123

Tons of ass hurt cub fans in here. Pretty typical when you haven't won anything since 1908 and we just took two out of three games from you losers.

Clarence Rogers
Clarence Rogers

Bullshit. Wait until they're unsuccessful. They'll bail on ' em as fast as they have the Rams.

Philip Rock
Philip Rock

really? because we won the players poll last year because of how well we treat visiting players.

Philip Rock
Philip Rock

band wagoners are dickheads. and there are always a lot of them. don't judge us on our fans when we're doing well judge us on the ones who're always there

Adam Stuckenschneider
Adam Stuckenschneider

Until cubs fans can stop throwing crap on the field and booing their own team, no one will respect cubs fans.

Nick Telios
Nick Telios

I love the Dead! But the cubs are will be washed up for a good few seasons. I have never met a dick head St.louis fan. Every Chicago fan i have met were sore losers or just really dumb loud mouths. Just a bad attitude all around. Bulls fans are Dicks, and Cubs fans are cry babies. Chicago and Reds fans will be prick bastards till the the day they die. The Pirates are almost classier.

D.c. Small
D.c. Small

Loyalty is just one thing that makes up a good fanbase. How they tret the opposing fans, especially when those opposing fans rag on the home team or cheer on their own team, is different.

Tony63031
Tony63031

When did the RFT suddenly become legit news to people? It's like saying CNN or FOX is legit news!

Maria Sparks
Maria Sparks

Don't worry Robin Gray -- I have a life, a pretty great one that has nothing to do with being immature, rude or violent to someone because of their choice of baseball team.

Christy Mirth
Christy Mirth

#SoreLoser #LikeEveryGameCubsPlay #SorryNotSorryCuzItsTrue

Philip Rock
Philip Rock

everything has ass hole fans. hell bands have ass hole fans. "Why do you mean you don't like the band i like?!? they're the best band ever? you're into that band? man they fuckin suck!"

Ryan Rick
Ryan Rick

Once you see the rankings for the past 21 years you can tell that "loyalty" has a lot to do with how good the team is.

Jeff Canterbury
Jeff Canterbury

Sorry, everyone else? We know we're the best! Apologizing for it makes it sound like you think they should be chosen the best. Are you a Cubs fan or what?

Philip Rock
Philip Rock

didn't they do a players poll last year and have the same outcome?

Philip Rock
Philip Rock

ever been to a rivalry game ever? hell you get that at kirkwood/webster games. it's the fact that we can go to the game, swear at each other during the game and then go have a beer with them afterwards.

Maria Sparks
Maria Sparks

I'm from STL and having just gone to a Cards vs Cubs game for the first time I saw first hand just how rude and hateful Cardinals fans are. I was pretty saddened by the behavior Cardinals fans expressed towards Cubs fans of any/all ages. It's a game people. It shouldn't result in cursing, hateful comments and even violence. Grow up!

Nick Davis
Nick Davis

Lots of misunderstandings here. Cardinal fans have never deemed themselves "the best fans in baseball." Other people have. And we may win a lot today, but growing up in the late 80s to early 90s, we kinda sucked. Lol if you have a problem with the notion that the Cards have "the best fans in baseball," write the media a mean letter, but don't blame the Cards or their fans.

Sam Eveland
Sam Eveland

As a st louisan and a cardinals fan I think anyone who self proclaims themselves as the best fans of anything is quite pretentious and douchey. I can see why the majority of baseball fans in other markets do not like us. That being said, go cards

Corey Scott Robin Barger
Corey Scott Robin Barger

I'm born and raised in southwest ohio (Reds status)( i love the Mets now-a-days) and i live in st louis now, but you're right. Cards fans are dickheads. as are their players, any player who shoves a fan of either side needs a swift kick in the ass.

Dane Gronewald
Dane Gronewald

Cardinals do not have the best fans been to plenty of games and don't see it

Andy Lemke
Andy Lemke

This is a flawed "study" because there no way Braves fans should be in the top 5.. Have you ever seen Turner Field for a Braves game?? Even when they're good they hardly ever sell out. Cardinals fans are the best "rah rah" fans in baseball, when things are going good. But as far as baseball intellect, they're the worst. Granted, not all Cardinals fans are like that, but most of them. I'm a baseball fan first, but the Cubs are favorite team. There are players who play for the Cardinals that I love to watch, Molina, Wacha, Carpenter, etc. Only player I don't really like is Holliday lol.. But I never wish the team success for the sole purpose their fans are a bunch of arrogant, whiny, ignorant fans. If they lose, it's because the umpire made a bad call, or the other team cheated or some shit like that lol they don't know baseball, they just know the Cardinals win, and they win a lot. That's good enough for them. Do this "study" again if the Cardinals ever go through a drought of making the playoffs, and I'd be willing to bet they'd be found in the bottom 5, if not dead last. Hell if they had a 100+ year drought with no WS titles, I'd guarantee they'd ship the team outta town lol

Michael Kepler
Michael Kepler

It's real easy to be "the best fans" when you have a team that's a consistent winner.

letsgocards123
letsgocards123

What the hell are you talking about!? The Cardinals for the last decade have deemed themselves the greatest fans in baseball! What mountain have you been living under!? GO CARDS!!! Cardinal fan 24 hours a day, seven days a week & 365 days a year!!!

letsgocards123
letsgocards123

Kind of like the asshole that made this ridiculous comment right? Move out of St. Louis and into Chicago and cheer for the stupid Cubs! Cub fans are the most of of obnoxious fans in baseball besides the Red sucks!!!

Tony63031
Tony63031

So, me being a Cards fan makes me a dick head? Move then if you feel that way. No one is keeping you in St. Louis :)


letsgocards123
letsgocards123

That's probably because you were an asshole to everybody around you, so what do you expect to happen? Idiot! Go Cards!!!

Tony63031
Tony63031

Obviously not enough games as you claim.

letsgocards123
letsgocards123

Truth hurts doesn't it. Go whine somewhere else!

letsgocards123
letsgocards123

Sounds like we have a jealous Jerry in here. It's not my fault your team sucks. You're probably a Cubs fan?

avatarrox
avatarrox

Wow. You throw out wild accusations and hope something stick. You caught me! I went to the game with my friend to enjoy watching the game and whoever was playing. So you MUST assume I'm from Chicago or Cincinnati because that's how insecure cards fans are that they must defend their honor at all costs. Get a life....

avatarrox
avatarrox

@Tony63031 I have never been bullied more by any other fans than Cards fans. Someone told me that they're nice to everyone, even the visiting team. Oh yeah, having food thrown at me all night was soooooo nice.

avatarrox
avatarrox

Yep, must have been his fault and not all the so-called fans this team claims to have. God seriously, don't you have something better to do then troll on this site and "defend the honor of being a cardinals fan," aka treating anyone who speaks out against them like total garbage. Hmmm, maybe we do have a point after all!

letsgocards123
letsgocards123

That's probably because you were a loudmouth asshole and wouldn't shut the hell up. Serves you right! Go Cards!!!

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