Every True Son? Mizzou's New Billboard is Sexist and Offensive, Says Rep. Stacey Newman

Categories: Mizzou

everytrueson.jpg
Courtesy of Rep. Stacey Newman
So where does every true daughter go?
The University of Missouri athletic department's new marketing strategy seems to be alienating current Tigers more than it is recruiting new ones.

The school parked a trailer with the message "Every true son goes to Mizzou" on campus, drawing calls and letters of frustration from Columbia residents, Mizzou alumni, parents and even state Representative Stacey Newman, all of whom say the billboard is unnecessarily sexist, especially for an athletics program that includes female student-athletes.

See also: Brad Pitt Regrets Dropping Out of Mizzou

"There's a better message," Newman tells Daily RFT. Newman's daughter is a senior at Mizzou, and her husband is a double alum. "This one just stuck out like a sore thumb. For any college to put that up, you have to say, 'What are you thinking? Who are you trying to market to?' I think that message goes much further than they intended."

The phrase "every true son" comes from the Mizzou fight song: "Every true son, so happy hearted/Skies above us are blue." The school eventually updated the title of the song to include the word "daughter," but you'd never know it listening to students sing along with the marching band on game day.

Newman says just because the words are in the fight song doesn't mean they have to be on an official Mizzou sports advertisement.

"There are a lot of songs out of our past that I don't think many of us would want to put on a sign," Newman says.

But for Newman, the problem is about more than a fight song or even a sign. The real problem is how lingering, supposedly unintentional sexism supports a culture of violence against women, an issue made very real to her and the rest of America when 22-year-old Elliot Rodger said his hatred of women motivated him to kill six people near the University of California in Santa Barbara.

"What struck me immediately is the level of sexism that we are all newly aware of, especially after the shooting in Santa Barbara," Newman says. "Many of us are more sensitive to messages, to what's offensive. We're down to the point now where women are in danger. They're losing their lives."

Newman sent a complaint to the school explaining that the sign "sends a message that women are not part of Mizzou's heritage." Mizzou responded to Newman and others who registered complaints saying the school didn't intend to offend anyone by using the fight song lyrics on the sign, Newman says. (The university did not immediately respond to Daily RFT's request for comment.)

Newman says she wants more than an apology. She wants the trailer gone.

"It's so easy to remove this," Newman says. "It's not cool. It's not acceptable."

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.


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62 comments
pminx
pminx

Brought to by the same moronic thinking that changed the UMSL Rivermen to Tritons, because all those Riverwomen were so offended. Let's rewrite history and burn books while were at it. MIZ...

Eric Holley
Eric Holley

I think you fucktards look into shit way to much.. Riverfront times learn how to write respectable articles . your shits tasteless and immature anymore.. The respect of this news source has went down the drain

Rick Kohn
Rick Kohn

I could care less,but it would be difficult.

Ben Mansfield
Ben Mansfield

ive never written an angry letter to a state politician before....until now

Ben Mansfield
Ben Mansfield

uh yeah, the federal government has said such pages cant exist.... and youre targeted as a hate group if you produce such things

Ben Mansfield
Ben Mansfield

who cares what she thinks..... no one has a right not to be offended, and you cant avoid it when people spend their entire days looking for ways to get their name out and profit off things like this

Ben Mansfield
Ben Mansfield

she wouldn't go and do any research, then it cant be made into a divisive issue used to separate us and take all the fun out of life

Ben Mansfield
Ben Mansfield

you might wanna make sure people know youre using that word to mean someone who complains and not as a sexist remark, or she will complain about you and the RFT will have you on front street over nothing

Ben Mansfield
Ben Mansfield

I friended them to keep up with small concerts, festivals, all we get is crap like this

Ben Mansfield
Ben Mansfield

she needs something else to do....if you spend your life worrying about possibly saying something that could be offense, you may never speak again

Bob Stclair
Bob Stclair

Zainab Abdul-Malik . No it's all black ! Just as when golf course where all white . An from the black people standard's . It's racist to exclusively have only one race ! An by your ignorant statement . You sound like a racist to me . Give to the black community . Like all of us white's should give only to the white community . Sad how black folks fought as well as white's for equality just for this racist crap to not shed a light on it as the RFT does the KKK ! But that's just one more thing .

Matthew Sawicki
Matthew Sawicki

Jeff Blumer Patrick 'Fetti' Fielder Brandt McCarville

Zainab Abdul-Malik
Zainab Abdul-Malik

So now tell me what's the problem will black pages other than it being accurate to the name

Zainab Abdul-Malik
Zainab Abdul-Malik

Wow! No mystery there. They're called the Black Pages. Nobody every said you couldn't have a book full of white business owners. Why is it a bad thing when you want to give money back to the people in your community. You should be able to access a link to business owners. Everything sold in the black pages can be sold by a person of any race.

eckmanfinancial
eckmanfinancial

For the love of..... Do the current politicians have nothing more pressing? I hope the voters remember your stance on such a non issue come election time. It is a fight song. It is not a political agenda. Quit trying to put your name in the paper.

Samson McNeal
Samson McNeal

RFT always post negative stuff and twist ever word around. Get lost

Genia Ackworth
Genia Ackworth

Spirited. Stop whining over everything. The next trailer will have every true daughter. LOL..

Steve Mincer
Steve Mincer

catpaws? CATpaws? that's offensive to dogs.

Mizzoudad
Mizzoudad

Wow, really?  I'm surprised she didn't bring up the "...tiger war song..." as being offensive to veterans.  And don't forget the word "Bully" is in there!  Sheesh.  Mizzou's student population is like 55% women.  The song doesn't exclude women, it doesn't denigrate women, just because it doesn't specifically call them out does NOT make it offensive.  Stop trying to find things to be offended about.  If it said, "Every true son and daughter..." she would probably be offended that daughter was after son.  If this is what she is spending her time in office doing, then she should be fired in the next election.  And for the record, my daughter attends Mizzou right now and she likes it.  Both me and my wife like it.  This is a fringe group who really need to spend time addressing real issues, not making stuff up.  If she wants to address sexism at Mizzou, then she should be looking at the number of female professorships, the response times of university police to calls for help, etc.  How about other issues, like the fact that the university ignored complaints for years about the condition of it's apartments to the point that a Columbia Firefighter lost their life from poorly maintained buildings.  THESE are real issues that need looked into and addressed.  Not the fight song.

Stephen Martin
Stephen Martin

I don't think that, as a guy, your opinion really matters.

TrueSon2
TrueSon2

Good grief. This is a FOOTBALL marketing and recruiting campaign. Last I checked there was no women's football team. I guess that's what Stacey Newman will start popping off about next. 

Michael Heermann
Michael Heermann

Most things in society are better today then they were 50+ years ago. One thing that's not is how sensitive we've become about every thing. People now are actively seeking things to be mad about. Sheesh

Danyel Healey Moulden
Danyel Healey Moulden

Nope. Her father and I served 37 years combined in the Navy. GI Bill + Yellow Ribbon covers her 100% (because we signed his over to her.)

Thee Lovingcup
Thee Lovingcup

Your daughter wants to pay a lot more for a lesser education? No worries, more room for TRUE SONS (& Daughters) at Mizzou

Jesda Ulati
Jesda Ulati

Most college students are female. Maybe we should be encouraging more Sons to attend.

Michelle Howard
Michelle Howard

Stacy Newman didn't go to Mizzou, so she doesn't get it.

Luc Abshier
Luc Abshier

Just drove by and they were tearing it down

Dylan Patrick Smith-Van Vickle
Dylan Patrick Smith-Van Vickle

Why does this matter? It's been the fight song for how long? I think people need to stop being so touchy to every little thing.

Rob Andrews
Rob Andrews

Ironic this editorial comes from a media corporation that profits with ads for adult services & escorts. Their hypocrisy knows no bounds apparently.

Brett Gilmer
Brett Gilmer

Yeah, I'm gonna go ahead and unlike RFT. Every other post is accusing some flavor of discrimination, I've got better things with which to rot my brain, like old Highlights from the doctor's office.

Adam Fry
Adam Fry

Fuck you! Why are you reporting on this and not reporting on why I put a pen cap in your mother's butt-hole?

blackgold1155
blackgold1155

Get over yourself. Its a nod to heritage it has nothing to do with disparaging a group of people. Just because someone is not mentioned doesn't mean their being dicscriminated against. Calling this sexist is like calling it rascist because its in Black.

brettgrant
brettgrant

Better call the Whambulance....good lord.  A rather innocent billboard, taking words from the fight song. 

The athletic budget is FUNDED in large part by the FOOTBALL program and my guess is that this advertisement is to help in football recruiting, first and foremost. 

Dion Musgrove
Dion Musgrove

All MIZZOU students and alumni are "True Son's"!! This wacko must be a Rock-Chalk Chickenhawk fan, F- KU!. Hell,.. Notre Dame's fight song starts," Rally SONS of Notre Dame". SMH!!

Charlie
Charlie

@TrueSon2 last I checked, there were no restrictions preventing women from playing football so there's no "mens" football team either.  There is a football team

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