Tinder-Style Ad Campaign Encourages Horny Chicagoans to Have Sex in St. Louis

Categories: Adverstising, Sex

Does this make you randy, Chicago?
An ad campaign designed to reach the sex-crazed youth of Chicago is taking lessons from the casual-dating app Tinder to direct them to St. Louis' landmarks, neighborhoods and museums -- and to have sex in those places!

To be fair, the ads don't literally advise exhibitionist boning, but you'd be forgiven for thinking so: Use your smartphone to log onto, and you'll find taglines like "You'll enjoy it even more on the top" accompanying a photo of the Arch, or "Let's start with some heavy petting before we get wild" attached to Grant's Farm.

The campaign's tone is clearly aiming for tongue-in-cheek. Unfortunately, it's nearly 100 percent tongue.

See also: St. Louis Entrepreneur Gets You High on Love with Weed-Friendly Dating Site, My420Mate

Designed by local advertising firm H&L Partners, the reportedly $50,000 campaign is backed by the St. Louis Convention and Visitors Commission. Banners hawking the website began appearing on commuter trains in Chicago in mid-June, and they'll stay there through July.

This isn't the first time the CVS teamed up with H&L Partners to lure Chicagoans to St. Louis. In 2010, Chicago's mass transit commuters were bombarded with messages about a Windy City resident who'd been kidnapped and taken to a secret location. Of course, the whole thing was a guerrilla-marketing campaign and the "secret location" was St. Louis.

It's true: You can be sex-blinded by science.

If you can move past the barely functional double entendres, Weekend Quickie's ability to sort through St. Louis' many attractions is actually a pretty neat idea: It lifts the intuitive, split-second decision-making flow from Tinder's endless catalog of shirtless bros and duck-faced party girls, allowing you to easily parse a couple dozen museums, restaurants and night-life spots with a right swipe ("Hit it") or a left swipe ("Forget it").

The website is designed to be viewed only on mobile devices, but we've collected a few of Weekend Quickie's, um, "sexiest" St. Louis destinations for your amorous getaway.

Hey, copywriter: Did you mix your ad copy with your Craigslist causal encounters post?

See also: Naughty List: Missouri Ranks 5th in the U.S. for Longest Duration During Sex

This is not what Mr. Rogers had in mind when he sang "Won't you be my neighbor?"

Continue for more sexualized tourist advice from Weekend Quickie.

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