Build-A-Bear on Facebook Natasha Romanoff ("Black Widow") isn't part of Build-A-Bear's Avengers group.
A woman can subdue a deranged god, infiltrate a top-secret military unit and high-kick bad guys into oblivion, yet still "The Man" keeps her down.
Or "The Bear," in this case.
St. Louis-based toy company Build-A-Bear is capitalizing on the box-office success of Disney/Marvel's Avengers: Age of Ultron, offering a discount on four special-edition Avengers bears. Kids can worship at the altar of the comic book movie gods with plush, make-your-own versions of the Hulk, Iron Man, Thor and Captain America.
But those who prefer a little gender diversity in their superheroes are out of luck -- kick-ass spy Black Widow isn't part of the package. And boy, have people noticed.
-- Update, 3:20 p.m. 5/14 -- Statement from Build-A-Bear added to the end of this story.More »