Amanda Zuckerman is a young woman with discerning tastes. "I'm very into fashion," she says. "And if you care about fashion, you're going to care about how your dorm room looks. It's another form of self-expression."
|Dormify founder and Wash. U. senior Amanda Zuckerman in the bedroom of her off-campus apartment, decorated with Dormify's Fall Into Fall bedding collection.|
Three years ago, though, when she and her mom, Karen, made the epic shopping trip to purchase fittings for her very first dorm room at Washington University, she was bitterly disappointed.
"Everything was so youthful," she complains. "It's stuff I could have had back in elementary school."
As they made the rounds of stores near their home in Potomac, Maryland, trying to assemble, piecemeal, a dorm room that would best display Zuckerman's personal style, an idea occurred to them: Why not start a business that sold cool, sophisticated dorm room furnishings all in one place and shipped them straight to school?
Now Dormify.com is one of the leading online retailers for stylish extra-long twin sheets, comforters, decorative pillows, wall hangings, desk accessories and, most importantly for dorm rooms, not known for their spaciousness, storage boxes and organizers. A team of 250 style advisers at colleges across the country are on-hand to tell shoppers exactly what to do with it all.More »