Perhaps unfairly, the term "straight to DVD" is often the source of ridicule in the movie business. People tend to think of those big-budget Hollywood flops that prove to be so unwatchable that the studio execs pull them from theatrical release in the hopes of avoiding additional embarrassment.
Arrives March 19 at a Redbox near you.
Then there are independent films like St. Louis' own, 23 Minutes to Sunrise.
For them "straight to DVD" is an accomplishment, which is why director Jay Kanzler is absolutely beaming about the release this month of his movie on Redbox, Netflix and Amazon.com. The film, starring Eric Roberts and a few lesser-known celebrities, was shot almost entirely in the metro East St. Louis town of Sauget in the summer of 2011.