Photo Courtesy of Flickr//State Farm Uber plans to offer free rides in St. Louis for the July 4th weekend.
UberX could be coming to St. Louis as early as tomorrow -- whether regulators are ready or not. And for this weekend only, the rides would be free.
That's the sales pitch made by the ridesharing app's general manager in a letter to the Metropolitan Taxi Commission on Monday, offering to give free lifts to riders throughout St. Louis city and county from Thursday, July 2 to Sunday, July 5. All Uber needs to extend its generosity, the letter suggests, is the commission's blessing.
But for Uber, that has proved the trickiest part of all. The company has stated for a few months now that it's ready to set up shop in the area -- but it has yet to get regulatory approval. It fears an impasse on two key issues: the type of background checks performed on drivers, and whether those drivers must undergo drug tests.More »