Aaron Perlut, founder at Elasticity, says it's more than just having a great idea or being able to share your idea with investors. Perlut calls it "special sauce," but it might as easily be called luck.
Startup Voodoo, a Midwest tech conference coming to Ballpark Village in September, is named for that special, galvanizing force that propels motivated and imaginative entrepreneurs to launch new services, products and apps.
"People think about startups like there's some sort of magic, there's some sort of juice that makes it sexy," says Edward Domain, chief executive operator at Techli and a founder of Startup VooDoo with Perlut. "With a startup, you start with nothing and you work your ass off to make something grow. You can start your own path in life, live the way you want. [Entrepreneurs] tend to reject the status quo, and I think 'voodoo' is a fun play on that."More »