What Word is Missing in This Ad?
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Is it "fatass?" As in, 'Here's the skinny, Fatass."?
Posted On: Wednesday, Jan. 14 2009 @ 5:51PMJosh,
"Bread".
I didn't get it until the tag "Michael Pollan weeps".
Posted On: Wednesday, Jan. 14 2009 @ 7:48PMThere's no right answer, Josh. (Sorry.) I had something in mind when I posted this, but I wanted to see what people said. And, frankly, Rick's answer is way better than mine. But keep guessing, folks! There's a sort of clue among the tags.
Posted On: Wednesday, Jan. 14 2009 @ 7:51PMI personally think what is missing is the word "Bitch". I certainly do not mean that in a derogatory way, but I think the photo obviously shows someone on the "Skinny Bitch" diet. - http://www.ehow.com/how_2106062_follow-skinny-bitch-diet.html for reference.
A few comments from the designer in me, though...
Bad comp. Spend some money on a photoshoot, people, come on... she's not biting into that badly photoshopped in sammich. You dropped $5,000 to reserve the space and you couldn't throw $2,000 into a photoshoot?
Also, is it wrong to say 0 grams trans fats...would it not be 0 grams trans fat? And, it doesn't say bread anywhere on the packaging. One could argue that showing the sandwich is enough, though, since a billboard is a quick read. But this billboard already goes against my personal rule of keeping a billboard clean and say what you need to say in 5 words or less.
yeah...just now got the lack of "bread" context. Kinda like how chicken nuggets should just be called nuggets...
Posted On: Thursday, Jan. 15 2009 @ 10:44AMNothing is missing. On billboards it's not about what you can add, it's about what you can take away and still achieve your goal.
$5000 is a lot for that location too.
Posted On: Thursday, Jan. 15 2009 @ 1:07PM





























