St. Louis Food Blog

Is it "fatass?" As in, 'Here's the skinny, Fatass."?

What the hell is the answer!

There's no right answer, Josh. (Sorry.) I had something in mind when I posted this, but I wanted to see what people said. And, frankly, Rick's answer is way better than mine. But keep guessing, folks! There's a sort of clue among the tags.

I personally think what is missing is the word "Bitch". I certainly do not mean that in a derogatory way, but I think the photo obviously shows someone on the "Skinny Bitch" diet. - http://www.ehow.com/how_2106062_follow-skinny-bitch-diet.html for reference.

A few comments from the designer in me, though...

Bad comp. Spend some money on a photoshoot, people, come on... she's not biting into that badly photoshopped in sammich. You dropped $5,000 to reserve the space and you couldn't throw $2,000 into a photoshoot?

Also, is it wrong to say 0 grams trans fats...would it not be 0 grams trans fat? And, it doesn't say bread anywhere on the packaging. One could argue that showing the sandwich is enough, though, since a billboard is a quick read. But this billboard already goes against my personal rule of keeping a billboard clean and say what you need to say in 5 words or less.

Bread was the one I was thinking of also.

Would "fart-inducing" be considered one word?