What Word is Missing in This Ad?

• Would "fart-inducing" be considered one word?

• Nothing is missing. On billboards it's not about what you can add, it's about what you can take away and still achieve your goal. $5000 is a lot for that location too.

• Bread was the one I was thinking of also.

• yeah...just now got the lack of "bread" context. Kinda like how chicken nuggets should just be called nuggets...

• I personally think what is missing is the word "Bitch". I certainly do not mean that in a derogatory way, but I think the photo obviously shows someone on the "Skinny Bitch" diet. - http://www.ehow.com/how_2106062_follow-skinny-bitch-diet.html for reference. A few comments from the designer in me, though... Bad comp. Spend some money on a photoshoot, people, come on... she's not biting into that badly photoshopped in sammich. You dropped $5,000 to reserve the space and you couldn't throw $2,000 into a photoshoot? Also, is it wrong to say 0 grams trans fats...would it not be 0 grams trans fat? And, it doesn't say bread anywhere on the packaging. One could argue that showing the sandwich is enough, though, since a billboard is a quick read. But this billboard already goes against my personal rule of keeping a billboard clean and say what you need to say in 5 words or less.

• Didn't mean to spoil the game, Ian.

• There's no right answer, Josh. (Sorry.) I had something in mind when I posted this, but I wanted to see what people said. And, frankly, Rick's answer is way better than mine. But keep guessing, folks! There's a sort of clue among the tags.

• Josh, "Bread". I didn't get it until the tag "Michael Pollan weeps".

• What the hell is the answer!

• That's awesome.

• Is it "fatass?" As in, 'Here's the skinny, Fatass."?

TotalComments: 11