PETA Honors St. Louis' Match Meats
In a January 13 press release, PETA executive vice president Tracy Reiman said, "Not only are Match Meats' faux meats healthy and humane, they are also tasty enough to satisfy diehard meat-eaters."
When I spoke with Match Meats president Allison Burgess yesterday, she told me she's thrilled with the award. "PETA has gained a lot of influence over several segments of industry -- including food -- so to get their backing is a pretty significant honor."
St. Louis chefs who offered Burgess their guidance include Bill Cardwell (Cardwell's at the Plaza and BC's Kitchen), Ivy Magruder (Vin de Set), Dave Owens (formerly of Terrene) and Jim Voss (Duff's Restaurant). While Match Meats were originally sold exclusively to restaurants, St. Louisans can now find the products at Whole Foods, Dierbergs and the Natural Way.
Just hours after PETA's announcement, requests started pouring in from around the nation. Burgess plans to meet the growing interest in Match products by expanding the cooking-demonstration and recipe sections of the company's Web site. She and her executive chef, Freddie Holland, are also working on creating a gluten-free meat alternative -- proving that Match Meats is committed to the type of cruelty-free innovation that so impressed PETA.