Budweiser, Champagne, Missouri Pecans... What's in a Name?
|Barham at the Columbia Farmers' Market one Saturday morning|
Barham is a huge champion of the claim that A-B InBev's opponent, Budvar, has made in the long-running trademark battle: That is, you can't appropriate the name of something *made in a particular place* and tack it onto *any-old product made somewhere else.* (In French, which Barham speaks, there's one word that roughly sums up this concept: terroir.)
Think: Champagne. Prosciutto. Feta.
I was also reminded that I've been wanting to blog for forever now about how far along Barham's Missouri Regional Cuisines Project has come since I first wrote about it in 2006....
Barham, a professor at the University of Missouri-Columbia, is working to institute a terroir-style system of food labeling in the U.S. -- beginning right here in our very own state.
Back when I profiled her, only one region, Mississippi River Hills, which is not too far south of St. Louis, was organized.
To date, three more regions -- Manitou Bluffs, Missouri River Valley and Old Trails -- have already been formed and the farmers, vintners and other artisinal purveyors of food and drink are beginning to work on marketing and labeling campaigns for their place-based delicacies.
Barham is a big locavore and her goal is to stimulate local economies, especially rural ones. The long-term hope is that a Missouri regional product -- pecans from northwest Missouri, say, or pork from the Ozarks -- will one day acquire the cachet of Champagne, or Prosciutto di Parma, and thus bring tourist traffic -- $$ -- to the artisans of our state.
To that, and to Budvar, I say, bottoms up!