Gut Check's Swag Bag: Seagram's 7 Dark Honey
The beverage is, indeed, something like the color of honey, and the bottle has a honeycomb pattern on the back, which you might be able to make out in the photo above.
How does it taste? The aroma had a definite cinnamon note. Cinnamon was also present in the flavor, though to me it tasted more generically "sweet" than anything else. The burn was unpleasant.
A colleague noted a strong resemblance to Goldschläger. I'll have to take his word for that: I haven't drunk Goldschläger since college, and I don't remember the experience.
I think those two facts might be related.