Twitter Food Fight! Customers and Restaurateurs Hash It Out!

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It always seems to take the Midwest a bit to catch up with the coasts. In San Francisco they had their first Yelp-related smackdown with criminal charges in November. Last week the New York Times published a story about chefs taking to Twitter to air grievances about suppliers, customers, employees, employers, critics and each other.

Always lagging, it took four days before St. Louis joined the new trend. When we finally got our social-media food fight, it came with a heaping helping of typical Midwestern civility and politeness.

The short version: Local gastronome and Gut Check freelance contributor Andrew Mark Veety commenced a project on his personal blog called The Church of Burger. The modus operandi: One Sunday a month, Veety and other local epicures visit a restaurant, voted on by readers of the blog, in search of St. Louis' best burger.

The February visit did not go well.

Several of the sixteen worshipers took to Twitter afterward to exchange jibes about the experience.

Under his Twitter handle, @amveats, Veety posted, "To all the folks who voted for Sub Zero @stlbites would like to have a word with you," followed by, "Who else feels a bit of food poison from the church of burger? #justasking #noreally"

Bill Burge (@stlbites on Twitter), who maintains the STL Bites blog and forums, added, "When you get a burger in a place called Sub Zero it is, as expected: Sub Par."

The day passed and the topic waned, as is the nature of Twitter and its rapidfire bursts of communication....

Until that night, when Pi pizzeria owner Chris Sommers revived the conversation under Pi's Twitter account (@pistl): "Can't believe some local 'foodies' are ripping to shit a local establishment like I'm reading tonight. Uncool. Irresponsible."

"Guys, everyone's entitled to opinion, but just be nice. People work there, feed children from tips there. Think before you tweet."

Burge begged to differ: "The idea that a 'foodie' should judge only the effort of a business and not their product is ludicrous."

Jeff Stettner, proprietor of 33 Wine Shop & Tasting Bar, jumped in behind Sommers: "Did anybody send food back or ask to reorder? A place cannot know it is disappointing at the time if all are mum. #petpeeve"

Burge countered that returning sixteen unsatisfactory burgers was unreasonable.

Stettner replied, "I would rather open 30 bottles of wine to satisfy a customer than learn about frustration on the Internet when I can do nothing."

In the end all parties resolved the debate with a level of civility that negates the image of Internet conflicts as anonymous mud-slinging brawls -- possibly because all parties are acquainted and at some point have to face one another without the buffer of the Internet.

Or maybe they're just decent people and skilled communicators. By the end they joked that they would duke it out then hug it out at 33 Wine's Dorm Room Dinner that evening.

Comments (8)

Andrew says:

For the record, if you're eating burgers at Sub Zero, the only one to go for is the tuna steak sushi burger, rare. Just sayin'...

Posted On: Monday, Mar. 1 2010 @ 11:24AM
Patrick Horine says:

A negative online review or tweet can be very frustrating, but to think that customers won't do it and will consider all the ramifications beforehand is unreasonable. Potential online reviews keep us on our toes more than a potential media review. Comments on Twitter and Yelp and other sites enter our staff meetings every time. It's a whole new game and it hopefully makes us better for it.

Posted On: Monday, Mar. 1 2010 @ 12:48PM
Hugh says:

Tweeting or blogging that a place had bad food or service is fine. I don't think anyone can argue otherwise.

But doing so in an uncivil manner (like joking that you suffered food poisoning) is tacky and classless and just plain bad form.

And does anyone else get tired of the use of hash marks in tweets? #itsnotclever

It's even more annoying than the overuse of the expression "Fail." Which I'm willing to bet one of these tweeters uses on a regular basis. #sheep

Posted On: Monday, Mar. 1 2010 @ 12:51PM
Kelly Childs says:

In an age where a lot of paid critics seem to have become spin-agents, or otherwise constrained by pre-existing agendas or political considerations (present company excluded ;), bloggers, tweeters, and forum participants have become a great resource for getting honest opinions and truths. Sure, the snarkiness can obscure the message (and at minimum generally contributes little to the conversation), but give credit to the readers for being able to see past it to the meat of what is being communicated.

Posted On: Monday, Mar. 1 2010 @ 2:58PM
mo says:

Hugh - Was Veety joking, though? I thought he was serious (based on the #noreally), and perhaps that might be why the whole group found the burgers so bad.

Though I agree it would be easier to tell had he said it in a more straightforward manner, without the cutesy hash tags.

Posted On: Monday, Mar. 1 2010 @ 3:22PM
Andrew Mark Veety says:

Mo / Hugh

I will readily admit that I am guilty of tweeting out of context.

The folks who joined me undoubtably understood the meaning behind my statement but the casual reader would or could not have possibly known what I was talking about.

This is a separate issue from the burgers, which I have written about on my site and discussed at length on Twitter. I'm afraid that my initial comments have more than overshadowed anything I could say at this point though. That is the lesson re-learned for me.

Again - I am the first to admit that my choice of words at that moment were indeed a #fail.

Posted On: Monday, Mar. 1 2010 @ 7:23PM
Mo says:

Thanks for the clarification, Mr. Veety.

Anyone know when Mr. Sommers is going show up to better explain these "diners' responsibilities"? Because I'm bothered by this idea that when I go to a local eatery and pay for bad food and terrible service, I have also somehow purchased some mysterious set of looming obligations which extend beyond "pay the bill" and "don't disturb other patrons with random nudity."

Posted On: Monday, Mar. 1 2010 @ 9:29PM
Mike says:

Mo, I think you meant this "don't disturb other patrons with random nudity #depends"

Posted On: Thursday, Mar. 4 2010 @ 12:13PM

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