Butterfinger Bar Insurance: Nestle Giving Away 100,000 Candy Bars
What's better than free candy? Nothing.
With that in mind, candy-maker Nestle has devised this marketing strategy in an effort to drum up sales of the Butterfinger bar: "Butterfinger Insurance." It launched yesterday and the company promises to give away 100,000 free candy bars.
Free candy. You'll have to pay for the floss and toothpicks.
First the company took out a "$1 million insurance policy for Butterfinger® through Lloyd's of London, the world's leading specialist insurers."
"Nestlè takes very seriously a consumer's desire to always lay a finger on a Butterfinger," said Nestlè USA Confections & Snacks spokesperson Tricia Bowles. "We know how much you value your favorite candy bar, and now there's a million dollar policy to protect it."
Additionally, the company is giving away, er, allowing customers to file insurance claims under the new policy, which entitles them to a "coupon good for 1 BUTTERFINGER® 2.1-oz single bar."
So there you have it, take ten seconds to fill out the online form, share a story, contribute to some online marketing efforts, out pops a (virtual) candy bar.
Butterfinger: playing to the market of Internet-addicted candy-lovers?
There's nothing stated about the the bar coming with a toothpick, however. You'll have to buy those on your own.
The company swears this was not an April Fool's prank, although it has a history of use the faux-holiday to generate publicity. In 2008 Nestle attempted to pull a fast one on America with this prank: