Double Down Sales "Immaterial"
|What's missing? A bacon cheeseburger|
CNNMoney.com reports that Double Down sales disappointed the company itself:
Yum Brands [KFC's parent company] did not break out sales figures for specific products in its second-quarter earnings -- the first quarter in which the sandwich was sold. But Mitchell Speiser, analyst for Buckingham Research, said the Double Down contributed to only 5% of KFC's sales. In order for a new product to be a blockbuster it has to be "north of 10%," he said.Should KFC try to salvage the Double Down experiment, Gut Check suggests, er, doubling down on the concept: The Double Double Down, a bacon cheeseburger with two Double Down sandwiches acting as the bun.