KFC Finds Appropriate Metaphor to Advertise Double Down Sandwich
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Regular readers know that Gut Check was less than impressed when we taste-tested the Double Down, but we have to give KFC credit for its new advertising campaign. Via Eater comes word that the fast-food chain is employing female college students to hand out free Double Downs while wearing sweatpants with "Double Down" emblazoned across the rear end.
Frankly, we applaud this rare example of truth in advertising. Because if there is one thing that the Double Down tastes like...
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