Chipotle Offers Facebook Users Buy One, Get One Free Deal
|...or without eating a few burritos.|
Have you seen The Social Network? You should. It's a great movie. One of my favorite parts is a brief moment when Mark Zuckerberg (as played by Jesse Eisenberg) is brainstorming what will become Facebook. On a dry-erase board he's made three columns to compare his project with Friendster and MySpace. That's it. But the dramatic irony is tremendous. It's difficult to imagine a time when either of those sites was considered a competitor of Facebook.
You have to wonder if the real Mark Zuckerberg has drawn up three more columns to compare Facebook with Groupon and Foursquare.
From Nation's Restaurant News (via Eater) comes word that fast-casual burrito emporium Chipotle is partnering with Facebook to launch Facebook Deals.
It works like this: Use Facebook's Foursquare-esque application Facebook Places to check in at any Chipotle nationwide next weekend, November 13-14, or the following weekend, November 20-21. Show the cashier that you've checked in. You'll then receive a buy-one, get-one-free deal on any entrée (burrito, tacos, salad).
Note that, unlike Groupon, the deal isn't limited to a certain number of people. Note also that, unlike Foursquare -- or, to be more precise, unlike the many restaurants and other businesses that reward Foursquare users -- you don't have to become "mayor" to receive a prize.
Will this have any impact on either Groupon or Foursquare? Will non-smartphone-using Chipotle customers complain about not being able to participate? Will Facebook use its creepy, privacy-invading technology to guilt-trip us about how many barbacoa burritos we ate last week?