Mangia Italiano Dismisses "Media Circus" Tactics of Mangia Mobile

Categories: This Just In
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Will there be a t-rav smackdown between Mangia Italiano and Mangia Mobile?
To Albert S. Watkins, the attorney representing local food truck Mangia Mobile, the only thing more delicious than his client's toasted ravioli is a media circus (with him as ringmaster, of course).

And that's what he's openly trying to create around the lawsuit that longtime South Grand restaurant Mangia Italiano  (3145 South Grand Blvd; 314-664-8585) has filed against Mangia Mobile for alleged trademark infringement.

On Tuesday, Watkins suggested a public "smackdown," wherein each eatery's toasted ravioli --  the only dish common to both menus -- would submit to a taste-off and be judged either by (1) a single taster, (2) a jury of folks unfamiliar with either establishment, or (3) a blue ribbon panel of local chefs.

It's a "ridiculous challenge," says Mangia Italiano's attorney, Paul A. Madduck, in a "one-time response" to Watkins "tauntings":

If the Food Truck valued the name like my client does, it would never leave to chance its valuable rights based upon the subjective nature of some unknown taste buds....Every school child knows not to copy his neighbor's work. If the Daakes [the sibling owners of Mangia Mobile] truly want to make 'Mamma Leone' proud [their grandmother, who inspired their cuisine], they will build their own unique name and reputation on their own.
Mangia is offering to dismiss its lawsuit if the food truck gets rid of the word "Mangia." 

The Daake siblings, in turn, are offering to add one of their first names to their business name, making it "Catherine's Mangia Mobile."

Neither side is satisfied. 

Read the food truck's statement here, and the restaurant's full response here

Location Info

Mangia Italiano

3145 S. Grand Blvd., St. Louis, MO

Category: Music

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16 comments
Garrick
Garrick

I also thought the food truck was associated with the restaurant at first. I haven't been to Mangia Italiano for a while, so I really have no loyalty to them, but the flippant nature of the food truck owners regarding their brand makes me think they started the truck as a lark, not as a serious business venture.

NomNomNom
NomNomNom

I'm curious to see how many Mangia Mobile family members have participated in the comments section. Find your niche and stick to it. How about The Mamma Leone Mobile. Isn't THAT a testament to Gram?

Kenny Red Leader Schmied
Kenny Red Leader Schmied

I thought the food truck was an extension of Mangia Italiano when I first heard about it. That is, until this lawsuit. That's an absurd 'challenge' by the lawyer of the food truck as well.

Jimbo
Jimbo

I agree, Jason makes me sick, move back to the county... oh wait

jason
jason

I agree with April. This is why it is often embarrassing to live in Saint Louis.  Considering Mangia is the singular command form of the infinitive 'mangiare', which means 'to eat', maybe the Eat-Rite diner should take issue with Mangia (South Grand Location)? 

Stljl45
Stljl45

All of the rhetoric is just good fodder to keep the media interested and the attention drawn on to their ( mangia the foodtruck)....its a bunch of publicity..albeit at high legal prices. This latest salvo just shows the attorney is as media savvy as his client. When given a lemon (the lawsuit) make it into lemonade ( the settlement that no attorney would take). The hours just keep adding up...

April
April

I know that I will NEVER eat at Mangia Italiano.  They must be very insecure about their establishment, or think that the public is stupid or misinformed, to think that anyone would confuse the two.  As far as toasted ravioli, every restaurant in the city offers it.  Did Pizza Hut sue Pizza Inn?  Did Wal-Mart sue Walgreens?  Ridiculous.

jason
jason

Lemmings...lots of lemmings out here these days. 

billstreeter
billstreeter

Since Italian isn't commonly spoken in St. Louis and Mangia Italiano is a well known South Grand restaurant, bar and pasta company what the word Mangia actually means in Italian or how common it is, is besides the point. There are lots of trade marks that are made up of common words and phrases which doesn't make them any less valid. A trade mark merely has to be a name that is uniquely attached to a particular business in the market place. For the last several years the name Mangia has been singularly used by the restaurant on South Grand. If they don't fight to protect that name to keep it unique to their business in St. Louis they can loose their mark. That's the way the law works. If you don't like it, that's your right. Perhaps you can lobby congress to change trade mark law. Good luck with that.

Dufus
Dufus

embarrassing????  then move somewhere else.  you don't deserve our fare city.

Anon
Anon

mangia Italiano has no complaints that relate to toasted ravioli.  Please re-read the article carefully.  There have been so many absurd comments by individuals who know NOTHING about the law or how this works...its sad, but Mangia should've anticipated this (and maybe they did).  there will always be backlash towards those that sue

Anon
Anon

 A classic, long-established restaurant wants to protect its trademark from a brand new establishment that has confused lots of people - including myself, Bill Streeter and several others who have commented....and this makes it embarassing to live in St. Louis?

Anonymous
Anonymous

Dufus, the correct word is 'fair', not 'fare'. 

jason
jason

Okay, Dufus - you are obviously from the county.  Yes, there are many things to be proud of and occasionally to be embarrassed by.  Wake up. 

Phil
Phil

So should anyone with Trattoria in their name fear litigation? What about ristorante? The restaurant has no claims to the word "mangia"... they just don't.

Dufus
Dufus

you, sir phil, are wicked smart with the legals.  bravo.

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