We Should Probably Nix Our In-N-Out Mobile, No?
Gut Check will leave it to the lawyers and the courts to figure out Mangia vs. Mangia. However, we thought we'd pass along this story of an Idaho restaurant accused of plagiarizing everything but the name of another restaurant.
As the Idaho Statesman (via Grub Street) reports, In-N-Out Burger, the California-based burger chain whose arrival in a new location can bring its fans to tears, alleges that the new Boise restaurant Burger Express has stolen its appearance, its menu and even, to quote the letter it sent its alleged imitator, "In-N-Out's food presentation -- the burger partially wrapped with the side visible -- to the customer."
In-N-Out gave Squillace until Aug. 5 to make changes.Trademark infringement? Or coincidence?
Squillace, whose wife had died three days earlier, was befuddled and angry.
"This goliath company just wants to pop our bubble and take all our dreams and smash 'em," Squillace said.
Here is the In-N-Out Burger website, and here is the Burger Express website. What do you think?