Marketing Trends Miller Lite Should Jump on to Sell More Brew
Ad Age reported that Miller Lite's sales have steadily decreased, and the company cites the same factors we all blame for our everyday problems and bad moods: the stupid economy and the shitty weather.
But not all beer makers are faring poorly, and bad marketing strategies might be the cause of Miller's woes. Gut Check has noticed some pretty interesting gimmicks that might not make us pick up a beer but would definitely grab our attention, the new Budweiser can being one.
Coors Light, part of MillerCoors, which also makes Miller Lite, sports those color-changing mountains on its twelve-packs for people who, for some reason, can't tell if a beer is cold by simply touching it. When the Rockies turn frosty, it's time to crack open a cold one. And the My Bud Light campaign beer bottles allow drinkers to etch their names onto the brew.
Considering Miller Lite's latest innovation was the "vortex bottle," grooves along the beer bottle's neck that, according to Miller, "lets the great pilsner taste flow right out," the company might want to give something new a whirl should it want to sell more beer.
But Miller Lite can't just rip off other beer giant's ideas. So Gut Check has some suggestions. Take them for what you will, Miller.
First up is a simple idea that would probably make Miller Lite the most popular beer at any gathering: rubber bottles. No more dropping your beer and shattering the glass. You could even throw it around without the fear of making a mess. This would, however, take all the fun out of breaking a bottle over somebody's head.
In 1996, Coors released a wide-mouth can designed to provide a smoother drinking experience. In order to avoid having to give up our barstool for a bathroom break, we'd like to suggest getting an even wider can, that way, we can fill it back up once we've finished our beer.
If that's not forward-thinking enough, we'd like to suggest adding some sort of detector that would be able to tell when our bottle's nearly empty. The signal would go to the bartender's iPhone, and he or she would refill us before we're left high and dry.
Maybe our gimmicks aren't enough to save Miller Lite, though. Ad Age reported that Blue Moon, also a MillerCoors beer, experienced double-figure growth. So Gut Check wants to know, which beer are you likely to drink? Vote in our poll and, as always, feel free to elaborate in the comments.