Rename the Food Truck Formerly Known as Mangia Mobile

aranchini_mangia_mobile-0000.jpg
Robin Wheeler
The Arancini from Mangia Mobile.
As reported this morning in the St. Louis Business Journal (and Tweeted by you), Mangia Mobile must change its name. A hearing today will determine exactly how and when the family-owned food truck must go about doing so.

This decision comes following a lawsuit Mangia Italiano (3145 South Grand Boulevard; 314-664-8585) filed this summer claiming that Mangia Mobile chose a "deceptively similar" name and sells "food products of a significantly lower quality and variety" than the south-city staple. Considering the confused comments on our blog post and on Twitter ("wait - so they AREN'T the same restaurant?"), the stationary restaurant may have a point.

Furthermore, this case proves that a defense built on nonchalance and confidence isn't a very solid one.

While Mangia Mobile lost this case, it's time to channel all that nonchalance and confidence again, brush the dirt off its bumpers and move on. It all starts with a new name.

Readers, help the Daake family out. Suggest some new names for Mangia Mobile in the comments. If you need some inspiration, we know they have a fantastic sense of humor and they love Casablanca.

Location Info

Mangia Italiano

3145 S. Grand Blvd., St. Louis, MO

Category: Music


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14 comments
Scott Trausch
Scott Trausch

Lawl at all the people obsessed with "authentic" names yet lob poorly crafted insults at hard-working folks while hiding behind internet monikers. Hard hitting stuff guys.

Ddfgf
Ddfgf

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steve
steve

Imo's Mobile?

rmward
rmward

[Redacted] Mobile

cgbrown
cgbrown

I guess mommy and daddy can't buy their way out of this little mistake......those poor children

What's so difficult about choosing an "original" name? 

Lindsayalyssa
Lindsayalyssa

ha! Obviously they are going to need help naming their truck... They couldn't come up with an original name the first time!

Chica2270
Chica2270

If it can have the word Mangia in it, then Mangia, Mangia. If not Che Mangiata, means what a huge meal!

George Mahe
George Mahe

Make it an homage to their arancini...Great Balls on Tires

Andrew Veety
Andrew Veety

The Unoriginal Bastard Mobile (by niche).

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