Anheuser-Busch Due to Roll Out
Test Markets Margarita-Flavored Beer
|Actual test can of "Lime-Rita".|
Original post follows...
You'd think that the brain trust at Anheuser-Busch InBev would have considered the margarita earlier. After all, the blend of tequila, lime juice and orange-flavored liqueur is one of the most popular mixed drinks in America.
But, no. When the brewery first looked south of the border for inspiration in 2007, it brought back the abomination that is Chelada -- a beer-and-clam-juice concoction that none but the most iron-gutted Cholo could keep down.
Five years later it seems that A-B InBev has finally wised up with a more quaffable brew known for now as "Test Beer L" but which will eventually be marketed as "Limerita" or "Lime-Rita."
We only wish we had had some salt to sprinkle around the rim of our Test Beer L. And that we had kept the can. It's a classic.