Entre's John Perkins Discusses Pop-Up Chicken Restaurant Le Coq and Future Plans
"The idea is, we've got this great event space that really nobody knows about," Perkins says. "Doing something like this gives us a chance to build visibility. We have chunks of time, slow months [for the catering business]. This is the way to keep ourselves busy in what would otherwise be a dead time of year."
Though Le Coq will end with the month of January, Perkins tells Gut Check he already has plans for three more pop-up concepts throughout the year. In April, he will unveil a comfort-food restaurant called A Good Man Is Hard to Find (after the classic Flannery O'Connor short story -- though we hope with fewer acts of murder involved). This summer there will be a vegetarian pop-up called Green. Finally, in the latter part of 2013, Perkins will run a "hyperlocal" pop-up called Black Walnut, which will draw everything it serves from within 25 to 50 miles.
"By everything, I mean everything," Perkins adds.
Fans of Perkins' "underground" dinners can take comfort in the news that he will continue to offer the meals in some format. However, he says, "I needed to revamp what we were doing. This is kind of the new direction we're going to be heading."