Released Today: New Budweiser Can Shaped Like a Bow Tie

budweiserbowtie550.jpg
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Budweiser's new formal attire.
Let it be known that Gut Check is always on the cutting edge of technology. Especially when said technology involves beer.

Today, St. Louis' own classic American lager, Budweiser, is loosing upon humanity a new beer can -- not simply an updated label or artwork, but quite literally an entirely new can. The can takes the form of Budweiser's classic "bow tie" symbol, which is emblazoned on every Budweiser product: Yes, ladies and gentlemen, now even the cans themselves feature a cinched, bow-tie shape.

The new product will be sold in eight-packs, and the changes don't stop there: Another feature that has attracted attention is the can's 11.3-ounce volume, down a whopping 0.7 ounces from the standard 12-ouncer we know and love.

The diminished...shall we say...capacity has cheesed off aficionados.

We cracked open an eight-pack in the office. The tasting panel agreed that the beer smells and tastes like Budweiser. (We drank it straight from the can, but we took a look and can confidently report that it looks like Budweiser too.)

The cans, though, are different. They're...thick. Really thick. You know how when you open a can of Bud (or any other beer, or any soda), you can dent the can simply by pressing gently with your thumb? Well, not this can, pal.

Because Gut Check always goes the extra mile, we tracked down Pat McGauley, vice president of innovation for Anheuser-Busch, and asked him about the genesis of the new can, and also about whether its physical peculiarities caused any engineering challenges.

Next: Kicking the new Bud can with Pat PcGauley, VP of innovation for A-B...



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19 comments
Steve Mincer
Steve Mincer

make one that looks like christina hendricks and i'd start buying that beer again.

Couch Pig
Couch Pig

who cares that beer tastes like Clydesdale piss

collierevans
collierevans

Hmmmm I wonder if this new packaging will make it taste better? Hahahahaha


mscheaf
mscheaf

Umm. You can't use the word aficionados when describing Budweiser drinkers. Are you kidding me? That piss colored rice water is NOT real beer.

OlDiz
OlDiz

They need to include a complimentary bib in each pack to protect the inevitable spills trying to tip the last swallow out of the bottom.

Floyd Brookman
Floyd Brookman

Just what I need - another excuse to spill beer down my shirt. How do they expect you to get the last drink outta this thing. It looks likes somebody tried to smash it against their forehead.

Rick Blevens
Rick Blevens

They need to spend more time making good beer and less time screwing around...

Wil Grundon
Wil Grundon

Domestic corporatebrews' marketing strategy: Everybody knows our beer sucks, so let's market the packaging it comes in. Even Coors Light knows this, and their current ad campaign is "world's most refreshing can" they don't even bother mentioning the beer.

Blake Harris
Blake Harris

Form over function=pretty stupid move. Plus its Budweiser.. I try to stay away from yellow beers these days..

Kurt Boemler
Kurt Boemler

This is the only time bow ties are not cool.

Mark Swain
Mark Swain

Same Price, Holds less beer. Corporate ass holes!

Stacy Perry
Stacy Perry

Less beer same price it's a bow tie rip off

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