Cheesy Garlic Bread Potato Chips Win Lay's "Do Us A Flavor" Contest
Is it too late to demand a recount?
Liz Miller The Cheesy Garlic Bread chips somehow won.
In February, Frito-Lay launched "Do Us A Flavor," a social-media contest pitting three fan-submitted, limited-time potato-chip flavors against one another. The contenders included Chicken and Waffles, Sriracha and Cheesy Garlic Bread. Through Facebook, fans could vote for their favorite flavor, with a winner chosen to join the "Lay's chip family" permanently this week.
That winner is none other than Cheesy Garlic Bread, which in Gut Check's professional junk-food appraisal, ranks last of the three in flavor.
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The official announcement came last night at a party in Hollywood hosted by actress Eva Longoria held to celebrate the new potato-chip flavor and its creator, Karen Weber-Mendham of Land O'Lakes, Wisconsin. Don't worry: If we hadn't read a version of those words in an official Frito-Lay press release, we wouldn't believe all that fanfare transpired for chips, either.
For her part in bringing Cheesy Garlic Bread chips to the masses, Weber-Mendham will be rewarded with a $1 million cash prize, or 1 percent of the chip's net sales -- whichever is higher.
When we conducted a taste test of the three chip flavors in February, we surmised our opinions about Cheesy Garlic Bread chips thusly:
"At face value, our first reaction to Cheesy Garlic Bread potato chips was: Combining cheese and garlic to make a potato chip flavor seems so obvious it's kind of amazing it doesn't already exist. But then we ate a few, and they tasted too familiar. Hauntingly familiar. What is that blend of cheesy, garlicky powder?
Then it dawned on us: Cheesy Garlic Bread potato chips taste like regular Lay's potato chips sprinkled with Kernel Season's Parmesan and Garlic popcorn seasoning, which is not to say they taste bad. Obviously we're on a first-name basis with the Kernel. The taste was cheesy and zesty enough, but the chips were a bit too powdery, leaving our fingers caked in an almost translucent Parmesan and garlic salt dust."
Meanwhile, we're mourning the defeat of our favorite Lay's "Do Us A Flavor" competitor, the Chicken and Waffles flavor. If you have any leads on where Gut Check can buy those chips in bulk, that's news we'd be excited to hear.